IAB U.S. Multi-State Privacy Toolkit

The number of state privacy laws continues to expand rapidly. Complying with these laws is an opportunity to develop privacy-forward practices to enhance consumer trust, but it can also be challenging to implement for many businesses – particularly where digital advertising is concerned. Compliance is a necessity, and the IAB U.S. Multi-State Privacy Toolkit provides … Continued

IAB to Appear at FTC “Click To Cancel” Hearing

WASHINGTON, D.C. – At a virtual Federal Trade Commission (FTC) hearing this month, Interactive Advertising Bureau (IAB) will present serious concerns with proposed changes to the agency’s “Negative Option Rule” for online subscription services. In its latest public filing challenging sweeping new regulations, IAB argues the FTC is overstepping its authority with broad new rules … Continued

2024 Key Trends in Digital Advertising: Adapting to the New Privacy Norm

The 2024 landscape presents an exhilarating array of trends that echo the dynamism and evolution we’ve witnessed over the years. As we stand on the brink of transformative changes, reminiscent of the monumental shifts brought about by GDPR and Apple iOS 14.5, privacy is no longer just a buzzword but a foundational principle shaping our … Continued

The Creator Economy Opportunity: Where Authenticity Meets Impact

To get the full picture of the impact of creator content for consumers and advertisers, IAB partnered with Talk Shoppe on this first-of-its-kind, multi-phased research study, The Creator Economy Opportunity: Where Authenticity Meets Impact, which combines quantitative surveys, qualitative interviews, and daily digital ethnographies. In an era where digital content consumption is growing at an … Continued

IAB Announces Robust ALM Speaker Lineup and Unveils 2024 Events Schedule

Save the Date for IAB’s 2024 Events Including the IAB Annual Leadership Meeting (ALM), IAB PlayFronts, IAB NewFronts, IAB Podcast Upfront, IAB Public Policy & Legal Summit, IAB Privacy Compliance Salon, and IAB State Privacy Law Summit  Due to Industry Demand, IAB Connected Commerce Summit Returns bigger than ever with a Two-Day Event Experience Addressing … Continued

2024 Outlook Survey

2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2024 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view … Continued

IAB Privacy Unveils Accountability Program

The Network Advertising Initiative (NAI) Becomes First Assessor Authorized to Grant ‘MSPA Certified’ Seal New York, NY September 29, 2023 — Continuing its efforts to promote consumer privacy and comply with new state privacy laws, IAB Privacy (IAB) has established a voluntary Accountability Program as part of its Multi-State Privacy Agreement (MSPA) compliance framework. Through the … Continued

U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth

Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued