Caden reposted this
“As we witness the gradual demise of third-party cookies and untrustworthy data brokers, we begin to realize the insignificance of the so-called ‘signal‘ they provided. The presence of inaccurate behavioral and identity data only brought harm to all involved parties. Perhaps now is the time to deliver on quality more than ever? Perhaps that’s the real opportunity.” — John Roa, CEO Caden Prioritizing quality, transparency, and consent-based data collection is not just an ethical choice—it’s the future of sustainable digital marketing. #NoConsentNoTracking #digitalmarketing #dataethics #dataprivacy #digitalanalytics #databrokers