Front Office Sports

South Carolina and Iowa’s National Championship game averaged a record 18.7 MILLION viewers on ABC and ESPN. That's more than any other basketball game—women's, men's, college, or pro—in five years. gofos.co/43TwOQE

Kamilla Cardoso moved to the U.S. from Brazil by herself at age 15. She didn't speak English and lived with her AAU coach. The 6'7" center committed to Syracuse, then transferred to South Carolina and won a national championship. On Sunday, Cardoso had a career-high 17 rebounds, won ANOTHER title, and was named the game's Most Outstanding Player.

Under Armour’s ad for South Carolina—undefeated national champions:

• 2x AP Player of the Year • 3x Big Ten Player of the Year • 2x Naismith Player of the Year • $100K+ raised for local food pantry • Two viewership records in the past week • NIL pioneer with Nike, Gatorade, State Farm • Most career pts in NCAA Tournament history • NCAA Women’s Hoops All-Time Leading Scorer Thank you, Caitlin Clark.

She’s made $680,000 in bonuses. She hasn’t lost since last year’s Iowa game. She’s one of the sport’s highest-paid coaches for a reason. She’s Dawn Staley, and she’s coached South Carolina to a National Championship—AGAIN. #BusinessoftheMadness | Acura

For decades, the women’s NCAA Tournament was undervalued, held back by structural inequities. Now, it’s finally getting significant investment and visibility; and only next year will it receive a media-rights contract that may reflect its worth. Amanda Christovich on what’s next: gofos.co/3U55ZWD

ESPN has had the NBA since 2002. But Iowa-UConn's Final Four matchup was the network's most-watched basketball game—men’s or women’s, pro or collegiate—ever. More on the game’s 14.2 million viewers: gofos.co/3vz2G0z #BusinessOfTheMadness | Acura

In three weeks, DJ Burns has landed NIL deals with Raising Cane's, TurboTax, Manscaped and others. Behind the scenes, a student-run agency is working to facilitate deals for the NC State star. “I’ve been in class the last two mornings sending emails... doing as much outreach as we can." Amanda Christovich's story on Jordan Green, and Glacier Marketing Group » gofos.co/3TKL5ux

Caitlin Clark loved UConn growing up. She thought she would go there. She idolized Maya Moore. But Geno Auriemma never called her. Last night, she took down her dream school to send her home school to the National Championship. #BusinessOfTheMadness | Acura

Aliyah Boston and Dawn Staley won a championship together at South Carolina in 2022. Staley just clinched another title game berth, and her postgame interview was with Boston—now in the WNBA and working with ESPN. #BusinessOfTheMadness | Acura