The Estée Lauder Companies Inc.’s Post

💕 🎥 Excited to share a sneak peek of the latest Bobbi Brown lip oils! Join me in this quick video as I showcase the luxurious shades and nourishing formula of these must-have lip essentials. As a beauty enthusiast and proud member of the Sephora team, I couldn’t wait to share this with you all! #BobbiBrown #LipOils #BeautyReimagined #Sephora #EsteeLauder #Marketing #Advertising💄💋

11. Banish acheronian circles and blemishes with a fewer swipes of this Maybelline concealer, a concealing instrumentality with an attached sponge for casual breezy application. Kayla Suazo / BuzzFeed Promising review: "I americium a constitution snob. I person stupidly precocious standards for cosmetic performance, and drugstore brands person fto maine down each azygous clip I've fixed them a shot. So erstwhile I graduated from Covergirl to Sephora aft college, I ne'er looked back. My kit is afloat of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this happening is genuinely great.The sponge applicator is amended than you think. Firstly, it's antimicrobial, truthful you don't person to interest astir the hygiene aspect. Secondly, its quality to blend the merchandise is outstanding. The concealer itself doubles arsenic a highlighter, it looks bully without primer, and it lasts truthful overmuch longer than you'd expect." —Sarita Get it from Amazon for $5.88+ (available successful assorted sizes and shades). #innovation - #management - #technology - #creativity - #futurism - #startups

LBJ is getting into CPG... Lebron James recently announced the debut of his new men's grooming brand: 'The Shop' Products are set to hit retail in April 2024. 'The Shop' is an extension on the MAX (HBO) show of the same name, now in it's 7th season. The SpringHill Company and Parlux Fragrances LLC/LTD. are partners on the venture. I'm not much of a Lebron guy myself (Jordan was better), but have to give credit where it's due. The brand appears to be executing well across a number of the most critical dimensions of CPG route-to-market: ✅ product ✅ pricing ✅ branding ✅ distribution ✅ authenticity The skin, hair, and beard care products will first be made available via 1,600 Walmart stores -- all with price points of $10 and under. Further, the branding is striking and should productively stand-out on shelf. Will it work? We'll see. But if these products give me any sort of chance at growing a beard like LBJs -- sign me up. #cpg #theshop #lebron #grooming PS - I know Lebron is already in CPG via Lobos Tequila, but that doesn't really count b/c every celeb has a tequila brand. 

Masstige does not exist as a clearly defined product category. Consumers tend to shop across different price points depending on their needs. They essentially look for the strongest possible value for money: they could buy a very expensive technical anti-ageing serum as well as a low price cleanser, as long as the perceived value is consistent with the price they will pay for the expected benefit. Brands must always start by articulating their value proposition to consequently define pricing, packaging design, retail strategies and so on. #Skincare #ValueForMoney #BrandPositioning #Masstige

The #Shampoo #Sachet ,That Started a Revolution !!!!! Imagine a time when shampoo was a #luxury, reserved for the privileged few. Then came #Chick shampoo, with a radical #idea: #affordable sachets. For just 50 paise, anyone could #experience the joy of clean, healthy hair. This wasn't just about affordability; it was a #proof of #concept, a chance for people to try something new. And it worked! #chick's sachet strategy shattered the status quo, making shampoo an everyday #essential. This innovative approach inspired a wave of similar tactics. #Frooti's 3 rupee tetra pack, The #Coke's single-serve bottles, and #SurfExcel's sachets all followed suit. #SachetMarketing became a game-changer, reaching #new #consumers, reducing #purchase #risk, and driving product #adoption. It's a testament to the power of understanding your #audience and meeting their needs in an #accessible way. Have you witnessed other sachet marketing success stories? Share your thoughts which brand do you think has not explored the sachet marketing and you think it would be great if they explores sachet marketing? #marketingstrategy #disruption #consumerbehavior #innovation #FMCG #sachets #consumergoods #personalcare #brandstorytelling #marketingnarrative #thepowerofwhy

Laneige, the TikTok-famous K-beauty brand owned by AMOREPACIFIC, has a counterfeiting problem ... and it's specifically coming from Temu. Julien Bouzitat, U.S. general manager of Laneige and Innisfree, told Glossy that the rise in cheap lookalikes sold on marketplace sites has grown over the past three years and has sharply followed the rise of the brand’s overall popularity. Counterfeiters appear to be most focused on classic and limited-edition flavors of the cult lip balm, as well as the brand’s Water Sleeping Mask face moisturizer. Unlike dupes, the colloquial term to represent products that look almost identical but lack the trademarked brand name and logo, these fakes are far harder for shoppers to detect. Read more: https://buff.ly/4aKjTmc

What's new it retail? 1. Redecor and Revlon Bring Beauty and Design Together 2.Crocs reaches ‘record’ annual revenue of nearly $4B 3. Target’s New Private Label Brand to Offer Cosmetics Retail industry is shaping ! What's your take on this? Let us know in the comments ! #retails #ecommerce #dtc #news

Boost your product sales through packaging!   Invest in packaging that does more than just protect your products. Let them be ambassadors for your brand, attracting new customers, building loyalty, and boosting your sales every day.   It's not just packaging; it's a strategy for your brand's success in the cosmetics industry.   Reach out to us, and together we'll design packaging that will increase your product's sales!   #design #experience #customerexperience #packaging #sampling #esampling #esampling #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting

Boost your product sales through packaging!   Invest in packaging that does more than just protect your products. Let them be ambassadors for your brand, attracting new customers, building loyalty, and boosting your sales every day.   It's not just packaging; it's a strategy for your brand's success in the cosmetics industry.   Reach out to us, and together we'll design packaging that will increase your product's sales!   #design #experience #customerexperience #packaging #sampling #esampling #esampling #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting