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IAB
@iab
#IAB empowers the media and marketing industries to thrive in the digital economy.
Non-Governmental & Nonprofit Organization New Yorkiab.comJoined May 2008

IAB’s posts

Team Whistle announces a partnership with to release a slate of digital shows to get young people outside and out of their comfort zones, encouraging adventure and positivity at their virtual #NewFronts
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"I am building an integrated media and product platform, and I want to be able to work with brands of all different sizes and across all of my social media platforms." - shares why the media side is important to her #IABBrandDisruption
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Joe Varvara, Twitter's Director of U.S. Content Sales is hosting a Twitter Space on May 5, 4:35pm EST with CEO David Cohen to discuss what's happening during #NewFronts & share video trends on Twitter. Keep an eye on Joe's Twitter @SirJonesy on May 5 to join the conversation
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"There's nothing barstool can't tackle. We talk about sports, we talk about entertainment, we talk about lifestyle, we talk about music... business is no different, no one talks about business the way we talk about business." - @EKANardini, CEO, #PodcastUpfront
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Hear more from during her session at the Nov 9-11 #IABBrandDisruption Summit as she discusses going from socialite to the CEO of a billion-dollar global business with Carter Reum, . Register here: bit.ly/BrandDisruption
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Interview: @ParisHilton discusses going from reality TV star to creating Paris Hilton Entertainment, an integrated media and product organization with 19 products that have done over $4 billion in sales in the last decade. adweek.it/2ToKBM1
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Fake news represents moral failure that implicates marketers, agencies, publishers, platforms, & tech companies alike @r2rothenberg #IABALM
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Are you leveraging creators to propel your brand? If not, you’re missing out. Join IAB at 2019 and learn how brand visionaries and influencers are shaping business outcomes. Register: bit.ly/2W0jKZx
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"The importance of one set of rules is that it creates a level playing field. Everyone knows what they are. Exercising federal preemption means companies won't be working with 50 different states on their approach to privacy." Senator at #IABALM, tune in now!
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"2/3 of all consumers expect to have direct connection to brands. And 2/3 of them activate on that though social. It's an expected consumer right." - Randall Rothenberg, CEO, IAB on consumer preferences for direct brands @r2rothenberg #VidConUS #IABxVidCon
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Advertising is not the enemy. #Advertising fuels the internet economy and helps provide valuable products and services to consumers. Creating an open, safe, warm and welcoming platform that informs, entertains and educates is critical for our democracy and our world.
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Dear Twitter Advertisers
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"More people are coming to Twitter than ever before. And more than 70% of user sessions now include video" - , VP of US Client Services @TwitterMktg #NewFronts
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In its milestone 10th year, VidCon has become the industry’s premier event bringing together the creators, communities, brands and platforms shaping the influencer landscape. Join us at 2019 July 10-13 in Anaheim. Register: bit.ly/2W0jKZx
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We will not blacklist these key words because they are general descriptions describing our talent, employees, audience, and customers. Our goal is to deliver on your #brand safety goals but in a way we are not creating bias.— #NewFronts
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In its milestone 10th year, VidCon has become the industry’s premier event bringing together the creators, communities, brands and platforms shaping the influencer landscape. Join us at 2019 July 10-13 in Anaheim. Register: bit.ly/2W0jKZx
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.@TwitterMktg: Change is happening. Reimagining sports, news, entertainment 4 mobile first influential audience w/ premium video #NewFronts
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Buying through the upfront isn’t the only way to create value. We need to move from measurement ratings to lifetime value. It’s not about buying impressions, it’s about making one. @laura_correnti @adlandiapodcast #IABALM
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