Insights & More

Moms want to see themselves portrayed authentically, but instead are served an Instagram-worthy ideal

Both generations say it’s important to be a perfect mom – but how much they strive for certain ideals corresponds with their age.

As a potential recession looms, families are looking for ways to spend less and save more. Nearly all of the moms we surveyed have made at least one recent change to reduce their household spending.

Results from our 2022 Motherhood Matrix Study reveal that a majority of moms are experiencing anxiety. Taking the biggest hit are Gen Z moms, who are struggling more than their Millennial counterparts. Exactly how anxious are moms?

Healthy futures start with healthy beginnings, but not every mom gets the care she needs. Unfortunately, there are vast disparities in maternal health care based on where a mom lives, her ability to pay, and the color of her skin.