LX (TV network)

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LX
NBCLX-title-card.jpg
Title card
Created byNBCUniversal
Country of originUnited States

LX (stylized as Lx) is an American news brand for original content for the NBCUniversal-owned television stations. LX is short for Local X, with the "X" standing for "exponential". LX is a part of the station group's multicast division LXTV, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris.[1]

LX is available on terrestrial television, Xfinity cable, over-the-top for Peacock, FuboTV, Xumo, Samsung TV Plus, and The Roku Channel viewers, social media and via its website.[1][2][3][4]

Its roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted Cozi TV) was launched on its owned and operated station group, mostly on NBC-O&O affiliates that previously carried NBC Weather Plus. Its programming included core shows from LXTV.

LX content features long form content, a switch from prior NBCUniversal efforts at NBC News Now with Briefly and Snapchat news show Stay Tuned, created to reach Gen Z and millennials.[5] With the broadcast network and streaming television channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at KXAS. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day.[1] The additional content comes from Jukin Media, Tastemade and The Dodo. The main newscast when launched will be two hours long.[4]

NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on YouTube, its website and social media.[6] LX was launched as a live-streaming channel and multicast over-the-air network in May 2020.[1][4]

On May 3, 2023, it was reported that NBCUniversal would be "winding down" LX's operations amid layoffs throughout the company. LX is expected to sign-off in mid-2023, with around 40 affected staffers being considered for other positions within NBCUniversal.[7]

Programming[edit]

Programming of LX includes:

  • Current - Events, pop culture trends and entertainment news.[8]
  • LX News - a storytelling approach to news that is personal, inspiring, thought-provoking, and community focused.[9]
  • LX News Zone - a daily digest of the latest news from NBC local stations.[10]
  • LX Explains - a deep dive into the issues and events impacting communities and the world; focusing on the environment, politics, technology, community, social justice, and current events, with an innovative storytelling approach to news.[8]
  • LX Presents - Daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC owned TV stations and NBC News digital.[9]

Affiliates[edit]

As of February 2023, LX has current or pending affiliation agreements with 58 television stations in 54 media markets encompassing 31 states and the District of Columbia, reaching 59.1% (or a total population of 184,684,608 residents) of all households in the United States that own at least one television set.[11][12]

Stations listed in bold are LX owned-and-operated.

List of affiliates[edit]

City of license/market Station[11] Virtual
channel
Primary affiliation
(on main feed)
Owner Launch date/notes

Alabama[edit]

Opelika (Columbus, Georgia) WGBP-TV 66.1 LX CNZ Communications, LLC 2020

Arizona[edit]

Phoenix KTAZ 39.4 Telemundo Telemundo Station Group May 2020[13]
Tucson KHRR 40.3

California[edit]

Clovis (Fresno) KNSO 51.4 Telemundo Telemundo Station Group May 2020
Los Angeles KNBC 4.3 NBC NBC Owned Television Stations May 31, 2020
Ridgecrest (Los Angeles) K25PL-D Indian Wells Valley TV Booster Translator of KNBC
Sacramento/Stockton/
Modesto
KCSO-LD 33.5 Telemundo Telemundo Station Group May 2020
KMUM-CD Translator of KCSO-LD
KMMW-LD
Salinas/Monterey K15CU-D 15.3 Cozi TV NBC Owned Television Stations
San Diego KNSD 39.3 NBC May 2020
San Francisco/Oakland/San Jose KNTV 11.5
KSTS 48.5 Telemundo Telemundo Station Group

Colorado[edit]

Longmont (Denver) KDEN-TV 25.4 Telemundo Telemundo Station Group May 2020

Connecticut[edit]

New Britain (Hartford/New Haven) WVIT 30.3 NBC NBC Owned Television Stations May 2020

District of Columbia[edit]

Washington, D.C. WRC-TV 4.3 NBC NBC Owned Television Stations May 2020

Florida[edit]

Kissimmee (Orlando) WKME-CD 31.4 Telemundo Telemundo Station Group Translator of WTMO-CD
Naples (Fort Myers) WWDT-CD 43.4 May 2020
Orlando WTMO-CD 31.4
Miami/Fort Lauderdale WTVJ 6.3 NBC NBC Owned Television Stations
Tampa WRMD-CD 49.4 Telemundo Telemundo Station Group

Georgia[edit]

Atlanta WUVM-LD 4.4 Innovate Corp.
WYGA-CD 16.7 beIN Sports Xtra May 2020

Illinois[edit]

Chicago WMAQ-TV 5.3 NBC NBC Owned Television Stations May 2020

Indiana[edit]

Fort Wayne WLMO-LD 2.3 This TV Metro Video Productions, Inc.
Indianapolis WUDZ-LD 28.5 Buzzr Innovate Corp. May 2020

Kentucky[edit]

Bowling Green (Nashville, Tennessee) WCTZ-LD 35.7 Buzzr Innovate Corp. May 2020

Maryland[edit]

Lake Shore (Baltimore) WQAW-LD 69.6 Novelisima Innovate Corp.

Michigan[edit]

Detroit WDWO-CD 18.2 Innovate Corp. May 2020
Midland W35DQ-D 24.5 NTD America
Traverse City W36FH-D 36.2

Minnesota[edit]

Minneapolis/Saint Paul KJNK-LD 25.4 Telemundo Innovate Corp. May 2020
St. James (Mankato) K28OH-D Cooperative Television Translator of KJNK-LD

Missouri[edit]

Kansas City KAJF-LD 21.5 beIN Sports Xtra Innovate Corp. May 2020
Springfield KCNH-LD 47.2 NTD America
St. Louis K25NG-D 25.5 May 2020

North Carolina[edit]

Charlotte W15EB-D 21.3 Innovate Corp.
WHEH-LD 41.2 May 2020
Wilmington WQDH-LD 49.4 Shop LC

New Hampshire[edit]

Merrimack (Boston, Massachusetts) WNEU 15.3 Telemundo Telemundo Station Group May 31, 2020

New Mexico[edit]

Albuquerque KUPT-LD 2.3 Movies! Telemundo Station Group
Las Cruces (El Paso, Texas) KTDO 48.3 Telemundo May 2020

Nevada[edit]

Paradise (Las Vegas) KBLR 39.3 Telemundo Telemundo Station Group May 2020

New York[edit]

New York City WNBC 4.3 NBC NBC Owned Television Stations May 2020
Rochester WGCE-CD 6.6 Court TV Innovate Corp.

Ohio[edit]

Cleveland/Akron/Canton WUEK-LD 26.7 TBD Innovate Corp. May 2020
Columbus WDEM-CD 17.3

Oklahoma[edit]

Oklahoma City KTOU-LD 22.4 beIN Sports Xtra Innovate Corp.

Oregon[edit]

Portland KOXI-CD 20.6 Innovate Corp.

Pennsylvania[edit]

Charleroi (Pittsburgh) WMVH-CD 26.2 Innovate Corp. Translator of WWLM-CD
Philadelphia WCAU 10.3 NBC NBC Owned Television Stations May 2020
Washington (Pittsburgh) WWLM-CD 20.2 Innovate Corp.

Rhode Island[edit]

Providence WYCN-LD 8.4 Telemundo Telemundo Station Group June 30, 2020

Texas[edit]

Dallas/Fort Worth KXAS-TV 5.3 NBC NBC Owned Television Stations May 2020
Galveston (Houston) KTMD 47.3 Telemundo Telemundo Station Group
Rio Grande City/Harlingen/McAllen KTLM 40.4 May 31, 2020
San Antonio KVDA 60.4 May 2020

Utah[edit]

Ogden KULX-CD 10.4 Telemundo Telemundo Station Group Translator of KTMW
Salt Lake City KTMW 20.4 May 2020
KEJT-CD 50.4 Translator of KTMW

Virginia[edit]

Richmond WZTD-LD 45.2 Telemundo Telemundo Station Group May 31, 2020

Washington[edit]

Seattle KUSE-LD 46.6 Visión Latina Innovate Corp. May 2020

Wisconsin[edit]

Milwaukee WTSJ-LD 38.5 Timeless TV Innovate Corp.

See also[edit]

References[edit]

  1. ^ a b c d Spangler, Todd (April 29, 2021). "NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch LocStations". Radio & Television Business Report.
  2. ^ "All Channels | Samsung TV Plus | Samsung US". Samsung Electronics America. Retrieved 2023-02-12.
  3. ^ Miller, Mark (2022-08-16). "LX News And 3 NBC Local News Channels Launch On The Roku Channel". TV News Check. Retrieved 2023-02-12.
  4. ^ a b c Lafayette, Jon (June 1, 2020). "NBCU's LX Launches News for Younger Generations". Broadcasting Cable. Future US Inc. Retrieved June 1, 2020 – via nexttv.com.
  5. ^ Perez, Sarah (September 24, 2019). "NBCU launches Lx, a local news network aimed at younger cord cutters". TechCrunch. Retrieved May 15, 2020.
  6. ^ Steinberg, Brian (January 14, 2019). "NBCUniversal Shakeup: Mark Lazarus, Jeff Shell and Bonnie Hammer Promoted, Streaming Service to Launch in 2020". Variety. Retrieved January 15, 2019.
  7. ^ Hayes, Dade (2023-05-04). "NBCUniversal To Wind Down LX Network". Deadline. Retrieved 2023-05-04.
  8. ^ a b "TV Schedule for LX Network". tvpassport.com.
  9. ^ a b "LX presents news in an entirely different way with the debut of "LX News" on June 1". nbcuniversal.com. 1 June 2020.
  10. ^ Dillon, Dak (18 January 2023). "LX News adds daily program taking viewers to stories across the country". newscaststudio.com.
  11. ^ a b "Stations for Network - LX". RabbitEars.info. Retrieved 2023-02-12.
  12. ^ "Network List". RabbitEars.info. Retrieved 2023-02-12.
  13. ^ "Where To Watch – LX". 2020-05-28. Archived from the original on 2020-05-28. Retrieved 2023-02-12.

External links[edit]