Challenge
WordPress was looking for a solution that would allow it to add a subscription feature for its creators and web publishers so it could collect recurring payments from its customers. WordPress needed a partner that would give its users freedom and flexibility to experiment with all kinds of business models.
Solution
The WordPress team built the platform on Stripe Connect so that publishers could set up a recurring payment plan for their audiences, making it easy for them to charge for premium newsletters, to accept monthly donations, to collect membership dues, and more. Connect took care of the complexity and eased the compliance burden by managing the flow of funds.
Results
Today, WordPress uses Stripe to infuse commerce into its platform and has democratized access to publishing and entrepreneurship. It only takes a few minutes for WordPress publishers to set up a recurring payment plan, and they now have the flexibility to accept different currencies, payment frequencies, and tiers of subscriptions.
Shifting from legacy to modernized payments
Today’s tech-savvy customers are looking for simple, one-click payment solutions. Aware of this challenge, WordPress has moved from a legacy payment setup to a modernized, unified payments stack with Stripe. This way users can easily accept credit card payments via the Stripe payment gateway on their WordPress sites.
Partnership expansion to WooCommerce and Jetpack
Thanks to the impressive results seen so far, Automattic, the company behind WordPress.com, has extended the partnership with Stripe to WooCommerce and Jetpack. The result: a frictionless experience for end-users. Now customers stay within the WooCommerce store during checkout instead of being redirected to an externally hosted checkout page, which has led to higher conversion rates and revenues for store owners.
The Stripe partnership at a high level is to provide the best monetization features we can for our customers to help them be as successful as possible online. Working with Stripe is really valuable for us because we trust that Stripe is doing a good job on the payment side of the business. We’ve found Stripe to be a trustworthy partner with integrity--and that’s important to us.
