Boss Coffee
Boss (ボス, Bosu) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan.
History[edit]
Boss was first released in 1992 and is one of many brands of Japanese canned coffee. The logo for the brand features author William Faulkner smoking a pipe.[1] Since 2006, American actor Tommy Lee Jones has appeared in a series of TV commercials and billboards for the brand,[2][3] becoming one of the most recognised faces in Japan.[4]
The Suntory Boss brand was launched in Australia, New Zealand, and the U.S. in 2019, with two products.[5][6][7] In the Australian and New Zealand product lines, the depiction of Faulkner in the logo does not include his pipe.[7]
References[edit]
- ^ "Review: It's Time to Let Suntory BOSS Coffee Rule Your Mornings". InsideHook. 2019-08-26. Retrieved 2021-03-26.
- ^ "Tommy Lee Jones is Big in Japan and Boss Coffee is His Lifeblood". Slashfilm. 2017-11-02. Retrieved 2018-01-26.
- ^ Yamaguchi, Yuki; Huang, Grace (January 18, 2014). "Suntory chief takes family business goal". The Miami Herald. p. C4. Retrieved 13 July 2020.
- ^ "Tommy Lee Jones in Japan: Fifteen Years as "The Alien"". nippon.com. 2020-10-05. Archived from the original on 2020-10-05. Retrieved 2021-11-30.
He's become one of the country's most recognizable faces through his appearances as the "Alien Jones" observer of terrestrial life in a series of popular commercials for Suntory's ubiquitous Boss brand of canned coffee.
- ^ "Japan's Suntory Boss Coffee lands in Australia". 2019-10-31. Retrieved 2020-03-17.
- ^ "BOSS Coffee Launches in the US". 2019-05-13. Retrieved 2021-07-23.
- ^ a b "Japan's #1 favourite Suntory Boss Coffee brand lands in New Zealand". 2019-10-22. Retrieved 2020-03-17.
External links[edit]
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