Twitter issued this statement about today's news: We received the letter from the Musk parties which they have filed with the SEC. The intention of the Company is to close the transaction at $54.20 per share.
Twitter has a purpose and relevance that impacts the entire world. Deeply proud of our teams and inspired by the work that has never been more important. twitter.com/btaylor/status…
Twitter has a purpose and relevance that impacts the entire world. Deeply proud of our teams and inspired by the work that has never been more important.
I’m excited to share that we’re appointing @elonmusk to our board! Through conversations with Elon in recent weeks, it became clear to us that he would bring great value to our Board.
As we drive efficiencies in the business over time, that will give us the option to either invest that upside for even faster future growth or deliver margin expansion or some combination of the two. #TMT2022$TWTR
mDAU and revenue growth are the right KPIs to track to measure our success. In terms of investments, we are particularly focused on R&D to drive product improvements. #TMT2022$TWTR
It helps us better understand customer intent, and if we understand that better, it helps us deliver more relevant organic content and also more relevant advertising, which drives higher ROI. The cohesion of our strategy is important to understand. #TMT2022$TWTR
One of the things we did last year was divest MoPub in order to invest additional resources in some of the biggest opportunities we see ahead -- across SMBs, performance ads and commerce and shopping. #TMT2022$TWTR
We're really excited about expanding our product offerings to move further down funnel over the course of this year -- leveraging the work we've done last year in order to eventually get to '23 goals. #TMT2022$TWTR
As I look ahead at the opportunity, I see advertisers adopting our mid-funnel offerings across apps & the web, which creates an opportunity for us to move further down funnel over time. On the app side, that would be through app re-engagements and in-app purchases. #TMT2022$TWTR
...site visit optimization, which is really about identifying the customers who are most likely to visit an advertisers website and aggregated measurement, which is a privacy-sensitive way to allow advertisers to measure their campaigns.#TMT2022$TWTR
We're also putting ads in contextual locations like tweet conversations. These are just a few examples of the ways in which we’re improving performance ads. #TMT2022$TWTR
We’ve also shipped multi-destination carousels, improvements to our machine learning models, and we're currently piloting playable ad formats, which are really popular with gaming customers. #TMT2022$TWTR
Our initial focus has been on the app install business. We shipped the rebuild of that product last year and since then, we've been iterating on it rapidly. #TMT2022$TWTR
Some of them choose to pause for a bit. Others cont. w/ launches & campaigns as planned. We saw a big launch on Tuesday of this week. We are focused on being great partners to our advertisers -- helping them make good decisions so that they can achieve their goals. #TMT2022$TWTR
We feel the same level of responsibility when it comes to our advertising customers. As we've seen with other events like this, advertisers have a range of ways in which they decide to show up, whether that’s in general or on Twitter. #TMT2022$TWTR
...and we've made product changes to surface more context and provide more credible information to people as they come to Twitter to figure out what was happening. #TMT2022$TWTR
Also in the last 2 weeks, our teams have done a lot of amazing work. We’ve been doing our best to make sure Twitter is accessible and providing ways for people to be safe online as they use our service... #TMT2022$TWTR
Over the years, we've been very transparent about attempts that we've seen from state actors to manipulate the conversation on Twitter. We've been doing work proactively to be prepared for this moment. #TMT2022$TWTR