Trendyol
 | This article contains content that is written like an advertisement. (March 2019) |
| This article may contain wording that promotes the subject through exaggeration of unnoteworthy facts. (November 2021) |
 | |
| Industry | E-commerce |
|---|---|
| Founded | 2010 |
| Founder | Demet Mutlu |
| Headquarters | , |
Trendyol is an e-commerce platform based in Turkey, with its headquarters located in Istanbul. Trendyol operates in Trendyol Group structure.[1] Founded in 2010[2] by Demet Mutlu, Trendyol is a private company, specialising in the fashion and retail sector.
In August 2021, Trendyol entered into agreements to raise $1.5 billion from a number of high-profile investors, valuing the company at $16.5 billion. With this new funding, Trendyol becomes Turkey’s first decacorn (the term given for start-up companies which have a valuation of over $10 billion). The round was co-led by General Atlantic, SoftBank Vision Fund 2, as well as Princeville Capital and sovereign wealth funds, ADQ (UAE) and Qatar Investment Authority.[3]
Group Companies[edit]
Trendyol Tech[edit]
The platform was approved as a research and development centre in 2019 by the Ministry of Industry and Technology.[4] Trendyol Tech specialises in the following: native language processing; real-time data analysis; machine learning; deep learning; image processing; data visualisation; text simulation and big data.[5]
Dolap[edit]
Dolap was founded in 2016 as a second-hand product trading platform and acquired by Trendyol in 2018.[6] 1.4 million individual sellers are currently active on Dolap.
Trendyol Express[edit]
Founded as a delivery network in 2018.[7]
Investors[edit]
Founded with an initial capital of 300 thousand USD, Trendyol received investment from Tiger Global and Kleiner Perkins in 2010-2011 and EBRD in 2014.[8] Alibaba Group became a shareholder of Trendyol in 2018. Following the investment made by Alibaba, Tiger Global, Kleiner Perkins Caufield Byers, and EBRD were withdrawn. Alibaba became a shareholder of the company by acquiring the shares of 3 international shareholders in Trendyol.[9] In August 2021, Trendyol had entered into agreements to raise $1.5 billion from a number of high-profile investors, valuing the company at $16.5 billion. The round was co-led by General Atlantic, SoftBank Vision Fund 2, as well as Princeville Capital and sovereign wealth funds, ADQ (UAE) and the Qatar Investment Authority, the company said in a statement. Thus, while Trendyol’s valuation increased to 16.5 billion dollars, the company was upgraded to the ‘decacorn’ category, which is used for companies with a valuation exceeding 10 billion dollars.[10]
References[edit]
- ^ "Trendyol'un Mega Eylül kampanyası başlıyor". sonhaberler.com. July 9, 2020.
- ^ "Trendyol'un kurucusu, 'Genç Küresel Lider' seçildi". Milliyet.
- ^ "SoftBank investment in Trendyol creates Turkey's first decacorn".
- ^ "Trendyol'dan Ar-Ge'ye 45 milyon TL'lik yatırım".
- ^ "Hande İzmirlioğlu: 1 milyar doları yakalarız". 30 November 2019.
- ^ "Hande İzmirlioğlu: 1 milyar doları yakalarız". 30 November 2019.
- ^ "Kotayı böyle aştılar".
- ^ https://www.vbprofiles.com/companies/trendyol-59282520105eb52b85fb8e7d
- ^ https://webrazzi.com/2018/06/29/alibabanin-trendyol-yatirimi-ile-hangi-yatirimcilar-cikis-yapti/
- ^ "Trendyol received new investment, its valuation was 16.5 billion dollars - Market Agenda". 9 August 2021.