Promotion and branding guidelinesBeta
When you’re ready to publish your app on the Stripe App Marketplace, you can promote your app. Stripe provides branding guidelines, pre-approved promotional asset templates, and additional recommendations to help you with app promotion.
Branding guidelines
To view a complete set of design resources, open the Figma library for Stripe Apps, then navigate to Pages > Marketplace assets in the left panel. The Figma library includes templates and applicable guidelines to create your app icon, promotion assets for social media, and the Stripe App Marketplace badge.
If you use the Stripe App Marketplace badge, you must adhere to our Marks Usage Guidelines.
Promotion
Users adopt apps in a variety of ways, depending on who they are and what they want to accomplish. You can increase the adoption rate of your app using one or more of the following promotional assets.
| Asset | Description | Example |
|---|---|---|
| Blog | Consider writing a blog post that demonstrates your new app, your motivation for building it, and how it works. Blogs serve as marketing tool that share your perspective. | Introducing the Postmark App for Stripe |
| Press release | Write a press release to communicate your message. Note that we require written approval if you mention Stripe in any press release. You must contact us at stripeapps-partner-marketing@stripe.com with a copy of your press release. | Nylas Launches the Email by Nylas Stripe App |
| For those with an existing user base, email marketing is a cost-effective way to reach users. Don’t hesitate to let your existing users know about your new app. | ||
| Social | Leverage social promotion to find your initial users through targeted ads, content, and interaction. Consider the audience you’re trying to reach and post about your new app on IndieHackers, ProductHunt, Reddit, or other relevant communities. | @Intercom |
| Video | Create video tutorials and demos to encourage users to try your app. Leverage YouTube to demonstrate how your app helps businesses. |