WVLK (AM)

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WVLK
Broadcast areaLexington Metro Area
Central Kentucky
Frequency590 kHz
BrandingNews/Talk 97.3 FM WVLK
Programming
FormatNews/talk
AffiliationsFox News Radio
NBC News Radio
Compass Media Networks
Genesis Communications Network
USA Radio Network
Westwood One
UK Sports Network
Ownership
Owner
WLXX, WLTO, WXZZ, WVLK-FM
History
First air date
November 26, 1947 (1947-11-26)
Call sign meaning
"Versailles, Lexington, Kentucky"[1]
Technical information
Facility ID27418
ClassB
Power5,000 watts day
1,000 watts night
Transmitter coordinates
38°06′42″N 84°34′36″W / 38.11167°N 84.57667°W / 38.11167; -84.57667Coordinates: 38°06′42″N 84°34′36″W / 38.11167°N 84.57667°W / 38.11167; -84.57667
Translator(s)97.3 W247CT (Lexington)
Links
WebcastListen live
Websitewvlkam.com

WVLK (590 kHz) is an AM radio station serving the Lexington, Kentucky area with a news/talk format. This station is under ownership of Cumulus Media. The station's studios are located inside Kincaid Towers in downtown Lexington, and its transmitter is located in the northwest part of Lexington.

Programming[edit]

Weekday programming features local shows during the morning and early afternoon and several syndicated talk radio programs during the late afternoon and evening including Sean Hannity, Geraldo Rivera and Mark Levin. Weekend programming includes local shows on a variety of topics from gardening to home maintenance to sports, as well as syndicated programs like Kim Komando and Clark Howard.

History[edit]

Originally licensed to Versailles, WVLK began broadcasting on November 26, 1947, as a Mutual affiliate on 590 kHz with 1 KW power (full-time). It was owned by Bluegrass Broadcasting Company, whose president was former governor and U.S. Senator A.B. Chandler. Offices were originally in Versailles, with an additional office in Lexington. In 1951, the offices and studios were moved to Lexington, first in the Lafayette Hotel,[2] and later, the Phoenix hotel on Main Street in downtown.[3]

The station ran a longtime Top 40 format for three decades until 1981 when the station's format on music shifted towards middle-of-the-road but would shortly later flip to adult contemporary afterward, running it for more than a decade until dropping in the 1990s.

From 1968 until sometime in the 1990s, WVLK was the original flagship radio station of the University of Kentucky Wildcats men's basketball and football games from the UK Sports Radio Network.[1] Before that network was established, stations had to produce their own individual broadcasts of Kentucky Wildcats football and basketball games, and WVLK and WLAP were the primary Lexington-area radio outlets for the games before the network began.[3]

Logo used before 97.3 FM translator W247CT signed on

In 2015, WVLK signed on a new FM translator station, W266AN in Lawrenceburg, at 101.1 MHz on the FM dial.[4] On June 20, W266AN was forced off the air due to interference with WSGS in the Central Kentucky area. Effective June 13, 2017, the translator was licensed to Lexington at 97.3 FM, as W247CT. Also on Jan 1, 2020, WVLK is now on WCYN FM 102.3 FM.

Coverage area[edit]

The station's AM signal provides at least secondary coverage to most of central Kentucky, as well as parts of the Louisville radio market, and as far south as the Lake Cumberland area.

Early voices[edit]

Among the early voices at WVLK, US Representative Harold Rogers was a disc jockey at the station in 1959, while he was a student at the University of Kentucky.[citation needed]

During the period from 1959 through 1963, the DJ 'crew' at WVLK included Arty Kay, Bob McDonald, Jim Chadwick, Sam Combs, Charles Lancaster, Jim Richmond, and Darrel Evans. At that time, WVLK was a longtime Top 40 station, and was the highest-rated station in the market, with more listeners than all of the other stations combined (Pulse, Hooper, Nielson ratings). The sportscaster (both HS and UK sports) was Claude Sullivan.<Jim Chadwick>

References[edit]

  1. ^ a b Wills, Scott. "WVLK History".
  2. ^ "(photo caption)" (PDF). Broadcasting. January 12, 1948. Retrieved 31 October 2014.
  3. ^ a b Nash, Francis M. (1995). Towers Over Kentucky: A History of Radio and TV in the Bluegrass State (PDF). ISBN 9781879688933. Archived (PDF) from the original on April 27, 2022. Retrieved April 27, 2022 – via World Radio History.
  4. ^ "W247CT-FM 97.3 MHz - Lexington, KY". radio-locator.com.

External links[edit]