Apple Watch

Apple Watch Ultra

Adventure awaits.

Apple Watch Series 8

A healthy leap ahead.

Apple Watch SE

A great deal
to love.

Which Apple Watch
is right for you?

New

Apple Watch
Series 8

Buy

Learn more

45mm or 41mm

Swimproof¹

IP6X dust resistant¹

Always-On Retina display
Up to 1,000 nits

Blood Oxygen app²

ECG app³

High and low heart
rate notifications

Irregular rhythm
notification⁴

Temperature sensing⁵

Cycle tracking
with retrospective
ovulation estimates⁶

Emergency SOS⁷

International
emergency calling⁸

Fall Detection

Crash Detection⁷

Cellular available⁹

New

Apple Watch
SE

Buy

Learn more

44mm or 40mm

Swimproof¹

Retina display
Up to 1,000 nits

High and low heart
rate notifications

Irregular rhythm
notification⁴

Cycle tracking⁶

Emergency SOS⁷

International
emergency calling⁸

Fall Detection

Crash Detection⁷

Cellular available⁹

New

Apple Watch
Ultra

Buy

Learn more

49mm

Swimproof¹⁰

IP6X dust resistant¹¹

MIL-STD 810H certification¹²

Action button

Always-On Retina display
Up to 2,000 nits

Blood Oxygen app²

ECG app³

High and low heart
rate notifications

Irregular rhythm
notification⁴

Temperature sensing⁵

Cycle tracking
with retrospective
ovulation estimates⁶

Emergency SOS⁷

International
emergency calling⁸

Fall Detection

Crash Detection⁷

86-decibel Siren
to attract attention

Cellular⁹

Compare all models Shop Apple Watch

It’s wow or never.

Discover last‑minute gifts that will make a lasting impression.

Shop the Holiday Gift Guide

Apple Watch Studio

Any case. Any band.
Any style you want.

Create your style

Why Apple Watch

It’s the ultimate device for a healthy life.

watchOS 9

Extremely insightful.

Exceptionally personal.

See what’s new

Apple Watch essentials

New styles.
Ready for new
adventures.

Shop the latest bands

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Free delivery

Get free delivery direct to your door.

Get help buying

Have a question?
Call a Specialist or chat online.

Get more out of Apple Watch

Apple One

Bundle four
Apple services.

And enjoy more for less.

Try it free¹³

Apple Music

Over 100 million songs.
Start listening for free today.

Pure Throwback

Chill Mix

Good Vibes Only

Three rings.
One goal.

See how to close your
Activity rings
on Apple Watch