Introducing the Golden Mile Project

Illuminate is leading an ambitious activation of a mile-long stretch of JFK Promenade in Golden Gate Park.

This fast-moving effort, which brings a tapestry of civic groups, diverse artists, and community partners, will reveal the promise and potential of the newly minted former roadway – turned promenade – which became permanently car-free in April per a San Francisco Board of Supervisors vote. A November ballot measure now threatens this oasis.

Temporary activations will include 12 large-scale street murals, live music on two stages every Friday, Saturday and Sunday, a weekend beer garden, grand pianos in the middle of JFK, the addition of 100 golden Adirondack chairs, coffee kiosks, street games, culinary delights, storyboards, street performers, and more. Visitors to The Golden Mile Project will be immersed in a whimsical kaleidoscope of art, music, food, play, relaxation, and beauty.

We are thrilled we’ve quietly raised more than 50% of this project budget, but we still have a ways to go. We invite you to help support this effort here, Search for #GoldenMileProject to follow our progress.

Shine It Forward Dedicate a Light

Illuminate is proud to announce the Lisa and Douglas Goldman Fund has joined us as our newest Illuminary providing critical operating support. Thank you for your extraordinary commitment to public art in San Francisco.

Learn more about our Illuminary program

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