Mindbody deploys Stripe as digital fitness becomes the norm for millions

The coronavirus pandemic has caused the popularity of virtual workouts to soar: Mindbody data show that in June, 70% of consumers were using pre-recorded video versus 17% in 2019; and that 71% were using livestream classes weekly versus 7% in 2019. Even after studios reopen, 46% of people surveyed by Mindbody stated that they intend to make virtual classes a regular part of their routine.

As people have replaced the yoga studio with an iPhone in the living room, Mindbody has ramped up its investments in technology to make the digital work-out experience more convenient and accessible. As part of this, Mindbody is deploying Stripe in Canada and across Europe to boost online revenue conversion for its customers experiencing surging demand for everything from live-streamed Pilates to guided meditation.

Mindbody powers hybrid fitness experiences with Stripe Terminal in North America

With virtual workouts becoming the norm for millions, Mindbody is investing for a future where consumers want a hybrid fitness experience, and can participate regardless of location, whether that’s at home or in the studio. This trend was already in the making, with many leading fitness brands offering live classes and streaming them online to the world simultaneously. But the coronavirus pandemic has accelerated this, with fitness enthusiasts quickly becoming accustomed to making virtual workouts a part of their routines in recent months.

To enable this hybrid future for fitness and make it easier for businesses to offer an omnichannel experience, Mindbody has deployed Stripe Terminal for in-studio payments in the US and Canada (with more markets to follow), giving studios a simple way to set up modern EMV card readers and help customers check out with ease. Stripe’s unified platform handles everything from payments made for healthy drinks and snacks in the studio, through to memberships and merchandise bought online. This helps businesses using Mindbody build customer loyalty and personalize a hybrid experience for their customers.

Stripe helps Mindbody drive change and innovation in the wellness industry

As more people work out at home and look for hybrid fitness experiences, enterprises are responding with new kinds of wellness business models. Mindbody is investing in technology to support more entrepreneurship in fitness and wellness as the industry continues to re-shape, and by integrating Stripe Connect, Mindbody is simplifying the onboarding experience for new businesses looking to join the platform. This is lowering the barrier to entry for entrepreneurs who want to get started with new fitness ventures.