First Tee
Client Overview
First Tee started in 1997 as a non-profit on a mission to make golf affordable and accessible for all kids. Over 20 years later, it expanded into offering the youth more than just access to the game. First Tee transformed into a youth development organization committed to helping kids build character strengths and important life skills while providing physical education classes, after-school programs, and access to personal growth opportunities through the sport of golf.
The Challenge
The First Tee website served as a resource to connect users to the organization and acted as the host for their regional chapters and member sites. The existing site faced a few major challenges. The website was over 5 years old, consisted of over 100+ member sites, and was developed in a restrictive web template that didn’t allow for easy updating. This led to First Tee chapters being unable to update their sites efficiently and their existing vendor being overwhelmed with support cases. The sites also lacked cohesion, creating confusion about the brand across its international and US chapters.
Process
Multi-Site Build
Kanopi developed a brand new, First Tee multi-site solution that allows for seamless updates by chapter leads, ensuring consistent branding across the headquarters (HQ) site and all sub-sites.
Support
We delivered continuous support after the HQ site release to launch the individual member sites, including adding new features, refining old ones, and allowing room for personalization amongst the sites to fit each chapter’s unique needs.
The Solution
Kanopi developed a flexible, easy-to-use solution allowing consistent branding and user-friendly updating across all chapter websites. From a reimagined user experience to a new chapter location tool and a simplified updating system, we empowered the First Tee team to own their web experience and share their powerful success stories with the world by implementing a new content strategy.
Key Features
Better Storytelling
The organization’s impact is illuminated through enhanced storytelling centered around personal case stories from kids, parents, and partners.
Seamless Donations
Kanopi created a central donation integration that First Tee can syndicate across all chapter sites, alleviating the need for multiple third-party apps.
Location Finder
We introduced an easy-to-use Google Map solution for site visitors to find local chapters by city or zip code.
The Result
We created a custom multi-site solution that allows First Tee to house and manage all of their 150+ member sites in a user-friendly way, creating a unified brand and empowering chapter leaders to seamlessly make updates as needed.
As an organization whose website and technical needs are great, we were very cautious and thorough in finding the best partnership for us. Since working with Kanopi, we have received customer service that is honest and transparent while also being persistent to find a solution to the many tasks brought before them. With 150+ sites that’s no small task, but we believe because of this partnership, our online presence will continue to grow.
