11 min read
How to Adapt Your Marketing Strategy Using Research Data and Analytics
Marketing is both an art and a science. While marketers learn to connect with audiences on an...
The Bay Area relies on trusted media outlets like The San Francisco Chronicle and SFGATE to learn more about the world around them, stay up to date with their communities, and make important decisions about their lives – like which events to attend, where to send their kids to school, and which new restaurants to try.
That is why our advertisers come to us time and time again. We align brands with the stories the Bay Area cares most about. We help our communities connect with businesses they want to support. And as a brand, when people can feel the passion of your story, that is the memory that will be recalled every time they think about your business.
Through the development of proprietary technology and partnerships with major search engines, social network sites,
When you work with us, you can perfectly position yourself within the Bay Area Market. Hearst Bay Area offers a number of digital properties with highly engaged audiences so you can reach your customers wherever they are on the web.
Learn MoreWhen you advertise in the San Francisco Chronicle or in one of our Premium Magazines, you can perfectly position yourself within the Bay Area Market. Find out more about our print products and opportunities below.
Learn MorePodcast usage in the Bay Area has more than doubled since 2013 with nearly 1.4 million people in the SF DMA having listened to a podcast in the last 30 days. We offer a variety of options to help you reach this audience.
Learn More"Even in the midst of our continued pandemic-related closure and economic challenges, Hearst Bay Area has been there for us. They have remained flexible, supportive, and truly committed to helping the Exploratorium get through this."
"I've worked with Hearst Media for probably over 10 years. I've been very pleased with their professionalism and for them keeping my website up to date."
"They created the digital story for us and developed an ad targeting strategy that delivers strong engagement among all of our demographics. These types of product additions have expanded the attendance of the tournament beyond the die-hard male golf enthusiast and ensure greater ticket sales each year."
"We launched our first campaign with them this year which included a podcast sponsorship, targeted display advertising, and paid social posts.
The overall goal of the campaign was to build brand awareness for a client who has new distribution in the Northern California area, and we have been very impressed with the results thus far.
Throughout the planning and implementation process, the team has been extremely professional, responsive, and transparent.
Thank you for surpassing our expectations!"
We will be updating our opportunities calendar shortly.
In meantime, you can view our editorial calendar or contact us for more details.
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Level-up your marketing efforts by partnering with Hearst Bay Area, Northern California's largest news media and services group. Get in touch today to see how we can be awesome together: