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Yoast SEO

Av Team Yoast

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Yoast SEO: Den fremste SEO-utvidelsen for WordPress

Yoast SEO har siden 2008 hjulpet millioner av nettsteder over hele verden med å rangere høyere i søkemotorene.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free inneholder alt du trenger for å håndtere din søkemotoroptimalisering (SEO), og Yoast SEO Premium-pluginen og dens utvidelser gir tilgang til enda flere verktøy og funksjonalitet.

KOM DEG FORAN DINE KONKURRENTER

For å rangere høyt i søkemotorer, må du slå konkurrentene dine. Du trenger en bedre, raskere og sterkere nettside enn de som selger eller gjør de samme som deg.

Yoast SEO er den mest brukte WordPress SEO-utvidelsen, og har hjulpet millioner av mennesker som deg med å i komme foran og bli ligge i forkant av andre.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO er fullpakket med funksjoner, laget for å hjelpe besøkende og søkemotorer med å få mest mulig ut av ditt nettside. Noen av våre favoritter er:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Avanserte XML nettstedskart (sitemaps); gjør det enkelt for Google å forstå strukturen på ditt nettsted.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-post support for våre Yoast SEO Premium-brukere.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  • [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
  • [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.

WRITE KILLER CONTENT WITH YOAST SEO

Vi vet at innhold er konge, det er derfor Yoast SEO er kjent for sitt state-of-the-art innhold og SEO-analyse. Yoast SEO gir deg:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Lesbarhetsanalyse: sikrer at mennesker og søkemotorer kan lese og forstå innholdet ditt.
  • Støtter fullt ut følgende språk Engelsk, Tysk, Transk, Nederlandsk, Spansk, Italiensk, Russisk, Indonesisk, Polsk, Portugisisk, Arabisk, Svensk, Hebraisk, Ungarsk, Tyrkisk, Tsjekkisk, Norsk, Slovakisk og Gresk.
  • Forhåndsvisning fra Google, som viser hvordan oppføringene dine vil se ut i søkeresultatene. Selv på mobile enheter!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Forhåndsvisninger av sosiale medier for å vise deg hvordan innholdet ditt vil bli vist på Twitter og Facebook. Pluss: Sosialt utseendemaler for å garantere et konsistent utseende.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimaliser innholdet ditt for synonymer og relaterte søkeord.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
  • [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
  • [Premium] New! Yoast SEO Premium comes with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in, in beta and English only for now.

KEEP YOUR SITE IN PERFECT SHAPE

Enten du er en online gründer, blogger eller content creator, en utvikler, en (WordPress) SEO-ekspert eller bedriftseier, hjelper Yoast SEO deg å holde nettside i perfekt stand ved å:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

STOL PÅ EKSPERTENE

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO er den eneste WordPress SEO plugin som er laget av anerkjente SEO-eksperter.

FÅ PREMIUM STØTTE

Yoast-teamet tilbyr vanlig support på WordPress.org forum. Men vi håper du forstår at vi prioriterer våre Premium-kunder. Direkte e-post support er tilgjengelig for de som har kjøpt Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Interne link blokker for å enkelt strukturere nettstedet ditt.
  • Forslag til interne linker mens du skriver.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

Hvis du er seriøs angående WordPress SEO, installer Yoast SEO Premium-plugin! Koster litt, men sparer deg mye tid!

VÅRE UTVIDELSER FOR YTTERLIGERE Å FORBEDRE DIN WORDPRESS SEO

Sjekk ut disse SEO tilleggene av Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for nyhetsnettsteder som ønsker å forbedre sin synlighet og prestasjon i Google Nyheter.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

Disse utvidelsene fungerer bra med gratisversjonen av Yoast SEO. Premium-utvidelsene inkluderer selvfølgelig også 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRASJONER

Yoast SEO integreres sømløst mot en rekke themes og plugins. Yoast SEO fungerer spesielt godt med:

BUG REPORTS

Vil du rapportere feil i Yoast SEO? De kan du gjøre på WordPress SEO repository på GitHub. Vær oppmerksom på at GitHub ikke er et supportforum og problemer vil bli lukket hvis de ikke oppfyller kravene for feilmeldinger.

LES MER

Ønsker du mer informasjon om søkemotoroptimalisering og Yoast SEO? Ta en titt på:

Skjermskudd

  • Den generelle meta-boksen i Yoast SEO. Du vil se denne på alle redigeringssider for innlegg, sider og tilpassede innleggstyper.
  • Eksempel på funksjonen for søkemotoroptimaliseringsanalyse.
  • Eksempel på funksjonaliteten for lesbarhetsanalyse.
  • Oversikt over SEO-problemer på nettstedet og mulige forbedringer.
  • Kontroll over hvilke funksjoner du vil benytte.
  • Du kan enkelt importere data fra andre SEO-utvidelser som All In One SEO pack, HeadSpace2 SEO og wpSEO.de.

Blokker

Denne utvidelsen gir 2 blokker.

  • Yoast SEO
  • Yoast SEO

Installasjon

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Søk etter ‘Yoast SEO’;
  3. Aktiver Yoast SEO fra Utvidelser-siden;
  4. Gå til ‘etter aktivering’ nedenfor.

INSTALLERE YOAST SEO MANUELT

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Aktiver utvidelsen Yoast SEO via menypunktet ‘Utvidelser’ i WordPress;
  3. Gå til ‘etter aktivering’ nedenfor.

ETTER AKTIVERING

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Gå gjennom denne konfigurasjonsveilederen og sett opp utvidelsen for nettstedet ditt;
  3. Du er ferdig!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Les mer om hvordan du får support

I have a different question than listed here

Ditt spørsmålet har mest sannsynlig blitt besvart i vårt support senter: yoast.com/help/.

Vurderinger

Excellent SEO plugin with awesome support!

21. september, 2022
I am using Yoast SEO Premium plugin with the WooCommerce extension for my logo store. I can say it's very easy to use, and doing a great job for 6 years now. When I needed support, the response was always fast and very professional.

PHP 8.1 compatibility

8. september, 2022
The plugin is great but can't wait to see it compatible with PHP 8.1. So far it produces too many warnings, errors, etc

Not well maintained and slow to scan content

2. september, 2022
I'll start by first saying that I am a Premium customer who will NOT be renewing. My biggest and most important gripe is that the devs really don't seem to give 2 clicks about customer support questions. Yoast throws an error if you store your images on a CND because they use "filescan()" to get meta info about an image. Yoast PHP 8.0 support is sketchy with PHP 8.1 throwing numerous deprecation errors. A hack for the filescan() problem can be found on stack overflow, but you have to put it in with each update of the plugin. Who has time for that? And this is a bug that's been open for over a year or more. Read the support section here and you will find threads closed with roughly a "we are working on it" response. PHP 8.1 deprecation was brought up EIGHT MONTHS AGO.
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Endringslogg

19.7.1

Lanseringsdato: 20. september 2022

Feilrettinger:

  • Fixes a bug where a fatal error would be thrown in combination with certain plugins that change the standard login page URL.

Annet:

  • Changes the copy in the robots.txt comment.

19.7

Lanseringsdato: 20. september 2022

Yoast SEO 19.7 is out today! We’ve rolled out some general enhancements, bug fixes, and security improvements in this release. Go check it out! Read more about what’s new in Yoast SEO 19.7 in our release post in English or our release post in Spanish!

Forbedringer:

  • Improves the handling of fatal errors in the front-end by preventing Yoast SEO to run in the login page, allowing users to access their dashboard.
  • Excludes empty custom post type sitemaps from sitemap_index.xml.
  • Introduces a new filter wpseo_sitemap_post_type_first_links that can be used to add links at the start of the first sitemap page for post types. Props to @jamalbou.

Feilrettinger:

  • Fixes a bug in the default editor where image elements would lead to repeated requests for that image source while editing content.

Annet:

  • Adds new disabled toggles to the Crawl settings tab in the General page.

19.6.1

Release Date: August 31st, 2022

Annet:

  • Fixes compliance with the wordpress.org plugin guidelines.

19.6

Release Date: August 23rd, 2022

Yoast SEO 19.6 is out today! In this release, we’ve rolled out some general enhancements. In addition, we’ve improved the performance of Yoast SEO on bigger, more complex sites. Read more about what’s new in Yoast SEO 19.6 in our release post in English or our release post in Spanish!

Feilrettinger:

  • Fixes a bug in the Classic Editor where clicking on the SEO link inside the publish box would not always scroll the SEO analysis into view.
  • Fixes a bug where an emoji in our replacement variable editors would not be entirely removed when the backspace/delete button is hit.
  • Fixes a bug where a redirect to our installation success page could happen on admin AJAX calls.

Annet:

  • Adds a «Search engines discouraged» notification in the Yoast SEO dashboard when the «Discourage search engines from indexing this site» WordPress setting is turned on.
  • Removes the Ryte integration and deprecates all the relevant classes. More information about this can be found at yoa.st/ryte-deprecation.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.

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