Insights & More

Maternal healthcare is a right, not a privilege

Healthy futures start with healthy beginnings, but not every mom gets the care she needs. Unfortunately, there are vast disparities in maternal health care based on where a mom lives, her ability to pay, and the color of her skin.

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The biggest baby registry trends of 2022

Seventy five percent of expecting parents create a baby registry—but how they curate those registries is changing. To learn more about current registry trends, we turned to those at the heart of the registry experience: new and expecting moms.

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Mobile campaigns

We show. We tell. We bring brand stories to life.

Since sprouting Pumpkin Studio we’ve created a ton of content in collaboration with some of today’s most iconic brands. Our in-house team of editors, content creators, designers, and data miners craft compelling stories and targeted campaigns to support parents in their “Now what?” and “What’s next?” moments.

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Broken ginger bread cookie

Holiday 2021: Parents are proceeding with caution

The post-Thanksgiving mad dash to the holidays has begun! With vaccinations rates up and vaccines available for kids 5+, we thought it would be a good idea to check in with parents to take their pulse on everything holiday 2021 and the results are loud and clear.

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