Ad Specs

Display Advertising
Native Advertising
Video Pre-Roll
Email
Go to Ad Guidelines
Display Advertising

Platform

Web & App

Dimensions

728×90, 300×250, 320×50, 300×600 (desktop only)

Initial File Load

200 KB

Animation

30 seconds max, 3 loops max

File Types

GIF or JPEG and click-through URL, 3rd party ad tag

3rd Party Services

Tracking permitted by preferred certified vendors: DoubleClick Campaign Manager (DFA), Flashtalking, Sizmek, Spongecell, and Adform. All other vendors must be tested and will be approved on a case-by-case basis.

Important note on brand safety: Invalid traffic across site and in-app is consistently less than 3%. While we accept monitoring tags (DoubleVerify, Moat, IAS, and others upon approval), we cannot accept blocking tags due to the nature of our content.

Native Advertising

BabyCenter Native Desktop, Mobile Web & App

  • Dimensions: 1200×675 pixels
  • Initial File Load: 150 KB
  • File Types: JPEG or PNG and click-through URL, optional 3rd party ad tag must be 1×1 image pixel
  • 3rd Party Services: Tracking permitted by preferred certified vendors: DoubleClick Campaign Manager (DFA), Flashtalking, Sizmek, Spongecell, and Adform. All other vendors must be tested and will be approved on a case-by-case basis.
  • Desktop & Mobile Web Deliverables: 25 character headline, 105 character description, 21 character advertiser attribution, advertiser URL, 10 character CTA, and click-through URL
  • App Deliverables: 25 character headline, 90 character description, 10 character CTA, and click-through URL

What to Expect Native Mobile Web & App

  • Dimensions: 1200×675
  • Initial File Load: 150 KB
  • File Types: JPEG or PNG and click-through URL, optional 3rd party ad tag must be 1×1 image pixel
  • 3rd Party Services: Tracking permitted by preferred certified vendors: DoubleClick Campaign Manager (DFA), Flashtalking, Sizmek, Spongecell, and Adform. All other vendors must be tested and will be approved on a case-by-case basis.
  • Mobile Web Deliverables: 25 character headline, 105 character description, 21 character advertiser attribution, advertiser URL, 10 character CTA, and click-through URL
  • App Deliverables: 25 character headline, 90 character description, 15 character CTA, and click-through URL

What to Expect Product Carousel

  • Dimensions: 600×600
  • Initial File Load: 50 KB
  • File Types: JPEG or PNG and click-through URL, optional 3rd party ad tag must be 1×1 image pixel
  • 3rd Party Services: Tracking permitted by preferred certified vendors: DoubleClick Campaign Manager (DFA), Flashtalking, Sizmek, Spongecell, and Adform. All other vendors must be tested and will be approved on a case-by-case basis.
  • Deliverables: 55 character copy limit, 10 character CTA, click-through URL
Video Pre-Roll

Platform

Web & App

Dimensions

16:9

Initial File Load

100 MB

File Types

 3rd Party VAST 3.0 (or newer) tag from certified vendors: DCM, Adap.TV, Extreme Reach, Innovid, Vindico, and Adform. All other vendors must be tested and approved on a case-by-case basis. WMV, MOV, FLV, MPEG4 files with 1×1 impression and click trackers also accepted.

VPAID tags for desktop and mobile web are accepted pending testing.

Animation

15 or 30 second video length. Videos longer than 15 seconds must be skippable.

Email

Solo Email

  • Platform: Web
  • Dimensions: 700 pixels max width
  • Initial File Load: 250 KB
  • File Types: HTML + option CSS (cascading style sheets) for responsive rendering. HTML tables only – no external style sheet, Flash, Javascript, or other non-HTML code. Images should be optimized for web to help reduce file size. 
  • Deliverables: 50 character subject line and 50 character inbox/pre-header. Final email HTML, including 3rd party tracking and images embedded. If geotargeting, provide zip codes, city and states, or DMAs. Optional seed list and only one unique coupon code per user can be accommodated.

Email From the Editor

  • Platform: Web
  • Dimensions: 88×31 logo
  • Max File Size: 70 KB
  • File Types: GIF or JPEG and click-through URL.

Stageletter Email

  • Platform: Web (BabyCenter Only)
  • Dimensions: 300×250
  • Max File Size: 70 KB
  • File Types: All creative served via LiveIntent must be static only – no Javascript or iFrames accepted

Daily Digest Email

  • Platform: Web (BabyCenter Only)
  • Dimensions & Deliverables: 300×250, 1×1 pixel, 50 characters of copy
  • Max File Size: 70 KB
  • File Types: All creative served via LiveIntent must be static only – no Javascript or iFrames accepted

Freebies and Deals Email

  • Platform: Web (BabyCenter Only)
  • Deliverables: 300×250, 75 characters of copy, and offer or coupon
  • Max File Size: 70 KB
  • File Types: Static GIF or JPEG and click-through URL