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Kinsey Wilson
@kinseywilson
Lifelong journo, digital media exec, founder and head of , ex , . Board
Cambridge, MAkinsey.nycJoined July 2007

Kinsey Wilson’s Tweets

Props to and for their work in helping these publishers make the transition.
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Does a new CMS for smaller pubs deliver enough ROI to justify the time/expense? We worked w/ 4 publishers over the past yr to find out-see full report. ⁦@NewspackPub⁩ ⁦@kinseywilson⁩ ⁦@knightfdn⁩ ⁦@pcheung630⁩ ⁦@mikegrantmelocalmedia.org/2022/06/what-a
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We weren’t part of this program, but worked with to upgrade ’s site and I couldn’t be happier.
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Does a new CMS for smaller pubs deliver enough ROI to justify the time/expense? We worked w/ 4 publishers over the past yr to find out-see full report. ⁦@NewspackPub⁩ ⁦@kinseywilson⁩ ⁦@knightfdn⁩ ⁦@pcheung630⁩ ⁦@mikegrantmelocalmedia.org/2022/06/what-a
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"This is a great example of market-making in action: Twitter is taking its user base, which no one publication could realistically reach or monetize on its own, and re-distributing their subscription fee across pubs that no one user could ever support individually."
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Smart combination. This could give Scroll the juice it needs to drive adoption and Twitter the publisher-friendly differentiator it needs to drive subscription. (Just sorry to see Nuzzel shuttered, however temporarily bit.ly/2SssbfZ).
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I’m so excited to say that Twitter is acquiring @tryscroll! We’ll be going into private beta as we integrate into a broader Twitter subscription later in the year. scroll.blog/2021/05/04/scr Here’s why...
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(1/3) So excited it see the announcement of our 1st cohort of publishers to received a grant to adopt a publishing tools that will improve distribution, community engagement and revenue opportunities.
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NEW: We're helping 24 newsrooms adopt and manage the digital publishing platforms of their choice. With Knight support, the orgs will use digital tech to better serve their communities w/ quality, timely news and information. More: kf.org/cms20winners #lovelocalnews
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And , covering issues of consequence across the state of California, is next to launch on Wednesday!
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This week, @bangordailynews and @Oaklandside launched on @NewspackPub. And how different they are: One is a grizzled 130-year-old Maine newspaper; the other a shiny new California startup. This shows the range of sites that Newspack can support. Proud to be part of the project.
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Much thanks to for addressing this need. And delighted to see that half plan to apply the funding to and another eight to .
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NEW: We're helping 24 newsrooms adopt and manage the digital publishing platforms of their choice. With Knight support, the orgs will use digital tech to better serve their communities w/ quality, timely news and information. More: kf.org/cms20winners #lovelocalnews
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