Co-authors: Qiannan Yin, Derek Koh, and Jenny Wu The network effect in social networks increases the complexity of conducting analysis, as the actions of members have the ability to impact others within the network. For instance, a member posting an article on LinkedIn could result in actions downstream where other members see the post and interact with it by...
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- Topics:
- A/B Testing
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Co-authors: Maggie Zhang, Joyce Chen, and Ming Wu What’s my ROI? In every company, there’s a fundamental need to understand the impacts of marketing campaigns. You want to be able to measure how many incremental conversions different channels and touchpoints are successfully driving. The best practice of A/B tests at individual level is not applicable in...
- Topics:
- Marketing Solutions,
- A/B Testing
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Since she was a child, Deepti has been motivated to help people. This drive led her on a career journey with many pivots and moves — akin to navigating a children’s jungle gym — between industries and around the world. Based in Bangalore, this biomedical engineer turned data scientist shares how LinkedIn helped her gain new technical skills, dive into meaningful...
- Topics:
- Asia Pacific,
- Data,
- Career Stories
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At LinkedIn, we're always looking for ways to improve our platform for members and customers and believe collaborating with academia...
- Topics:
- artificial intelligence,
- Diversity
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Co-authors: Lily Wittle and Cathy Ji Introduction The Gateway-as-a-Platform (GaaP) team at LinkedIn builds infrastructure to support...
- Topics:
- infrastructure
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Today is an exciting day for female engineers! June 23 marks the ninth anniversary of International Women in Engineering Day (INWED)....
- Topics:
- Women in Tech