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YouTube Culture & Trends Report 2022
Pop culture just got even more personal
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In 2021, 35 unique videos related to Met Gala appeared on the Trending Tab across more than 70 countries.
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65%
According to an Ipsos survey, 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about.
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2021 was Rust’s most-viewed January on YouTube
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What the yoga community makes yoga videos for
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100M
Videos related to professional wrestling topped 100 million daily views in March 2022.
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There were over 65 miillion views of videos with "upcycling" in the title during 2021.