Shout (Devo album)

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Shout
Devoshout.jpg
Studio album by
Devo
ReleasedOctober 9, 1984 (1984-10-09)
RecordedJuly 1983 – Feb 1984
StudioRecord Plant, Los Angeles, California
Genre
Length32:48
LabelWarner Bros.
ProducerDevo
Devo chronology
Oh, No! It's Devo
(1982) 		Shout
(1984) 		Total Devo
(1988)
Singles from Shout
  1. "Are You Experienced?"
    Released: 1984
  2. "Here to Go"
    Released: 1985
  3. "Shout"
    Released: 1985

Shout is the sixth studio album by American new wave band Devo, released in 1984 on the labels Warner Bros. and Virgin. Arriving two years after their previous album, Oh, No! It's Devo, the album retained the synth-pop sound of their previous few records, with an extensive focus on the then-new Fairlight CMI Series IIx digital sampling synthesizer. Despite the popularity of synth-pop in 1984, the album was a critical and commercial failure, peaking at only No. 83 on the Billboard 200[1] and ultimately leading to Warner Bros. dropping the band from their label.

Following its release, the band went on hiatus for four years. Although the band would release two studio albums through Enigma Records, they would not release another album through Warner Bros. until Something for Everybody in 2010. The band themselves have been quite vocal in that they were not satisfied with the completed album, and in response to a question from a fan on Twitter, Devo co-founder and bass player Gerald Casale has said that recording the album was even "too painful to talk about."[2]

Production[edit]

Shout was recorded over a period of ten months between July 1983 and Feb 1984, in sessions that took place at the Record Plant in Los Angeles, California. It was the first of two Devo albums to use the Fairlight CMI, the other being 1988's Total Devo. These approaches further pushed the sound of the guitar into the background of their music. In a 2007 interview with Billboard magazine, Gerald Casale stated that Shout was the biggest regret of his career, "because the Fairlight [synthesizer] just kind of took over everything on that record. I mean, I loved the songwriting and the ideas, but the Fairlight kind of really determined the sound."[3] According to a 2005 interview with the band's guitarist, Bob Mothersbaugh, "Mark and Jerry kept saying in interviews that the guitar was obsolete and wanted to prove it with the Shout album."[4]

Shout was the second Devo album (after 1981's New Traditionalists) in which Casale sang the majority of the lead vocals, which are usually performed by Mark Mothersbaugh.[citation needed] Shout was also the final album by the 1976–1985 line-up of Devo, with their third and most prominent drummer, Alan Myers, leaving the band shortly after the album's release. According to the book We Are Devo, Myers cited a lack of creative fulfillment as his reason for leaving the band, something that he had felt since Devo's move to Los Angeles in the late 1970s. Devo's increased use of drum machines and electronics through the years had greatly reduced Myers' role in the band, although Gerald Casale has said that he begged Myers not to leave.[5]

Shout features a cover of the Jimi Hendrix song "Are You Experienced? (stylized as "R U Experienced?" on the single release), which carried on the Devo tradition of radically transforming notable songs, beginning with their 1977 cover of the Rolling Stones song "(I Can't Get No) Satisfaction." The chorus melody of another Hendrix song, "Third Stone from the Sun," is transformed into a backwards guitar solo partway through the track. Similarly, "The 4th Dimension" incorporates the guitar hook from the Beatles' song "Day Tripper", "Jurisdiction of Love" contains a few notes from "Love Machine" by the Miracles and "Here to Go" quotes a bit of the music to Wilson Pickett hit "Land of a Thousand Dances."[citation needed]

Artwork and packaging[edit]

The album cover photograph, taken by Karen Filter, is a head shot of Timothy Leary's son Zachary Leary (credited as Zachary Chase) on a composite background with his left hand raised by his open mouth in a "shout" gesture. The album's back cover depicts a head shot photo of guitarist Bob Mothersbaugh's daughter Alex with her eyes focused upwards and her left hand raised by her ear in a listening gesture. It's notably their first album since 1978's Q: Are We Not Men? A: We Are Devo! not to feature any of the band's members on the outside cover.

As with every Devo album, the band developed a new look for the album, eschewing the black T-shirts and slacks with white "Spud Ring" collars of the Oh, No! It's Devo period and replacing them with "Chinese-American Friendship Suits."

Promotion[edit]

A lavish music video for "R U Experienced?"[6] was produced by the band in conjunction with Ivan Stang of the Church of the SubGenius. The video featured Devo as floating blobs of wax in a lava lamp and Jimi Hendrix (played by Hendrix impersonator Randy Hansen) stepping out of his coffin to play a guitar solo, as well as the cover children Chase and Alex. Despite being one of Devo's most visually complex and expensive music videos, it wasn't included on the 2003 DVD music video collection The Complete Truth About De-Evolution (although it had been included on the LaserDisc of the same title issued in 1993). In an interview with Gerald Casale for Earcandymag.com,[7] he explained:

E.C.: Speaking of de-evolution, why didn't the Hendrix estate give you permission to put the "Are You Experienced?" video on the DVD?

Gerald Casale: Further de-evolution. You understand that the consortium of people that now represent the Hendrix estate are basically run by lawyers; the lawyer mentality. Lawyers always posit the worst-case scenarios. Though that video was loved for years by anybody who saw it including the man who commissioned it —Chuck Arroff, a luminary in the music business, who still claims to this day that it was one of his five most favorite videos ever—, they [the lawyers] didn't get it and assumed we were making fun of Jimi. That's like saying "Whip It" makes fun of cowboys. This is so stupid it's unbelievable.

Abandoned tour[edit]

As the band were dropped by both Warner and Virgin following Shout's release, there was no tour to promote it. The group planned to tour in Autumn of 1985, and booked at least one show at the Colston Hall in Bristol, England, but were blocked by their label Enigma, who insisted that if the band were to tour, it would have to be in support of an album released by the label. Devo abandoned the tour in order to record Total Devo, hoping to have it released by early 1986.[8] Their next album wouldn't be released until May 24, 1988, and they would not tour again until October 20 of that year.[9]

Live performances of Shout material are rare, with only two songs from the album ever being played live:[10] the title track, which was a staple of the Total Devo and Smooth Noodle Maps tours; and "Here to Go", performed once in 1991.[11][12]

In the book Devo Unmasked/Devo the Brand, when discussing the New Traditionalists tour, Mark Mothersbaugh states that during the performance of "Puppet Boy" he would stand atop the framework used on the tour and pretend to pull strings on Bob Mothersbaugh during his guitar solo.[13] Despite this, there is no evidence of "Puppet Boy" having been played on that tour.[14][15]

Critical reception[edit]

Professional ratings
Review scores
SourceRating
AllMusic[16]
Robert ChristgauC[17]

Writing for The Village Voice, music journalist Robert Christgau stated, "Marking time (actually, a computer marks it for them), they create the rock—no, new wave—equivalent of baseball's 'Play me or trade me.' I played it. Now I'm trading it."[17]

Mark Deming of AllMusic retrospectively called it a "forgettable, slick and glossy product with all human surfaces stripped away."[16]

Track listing[edit]

All tracks are written by Mark Mothersbaugh and Gerald Casale, except where noted.

Side one
No.TitleWriter(s)Lead vocalsLength
1."Shout" Mark Mothersbaugh3:15
2."The Satisfied Mind" Gerald Casale3:07
3."Don't Rescue Me"Mark MothersbaughM. Mothersbaugh3:07
4."The 4th Dimension" G. Casale4:24
5."C'mon" G. Casale3:15
Side two
No.TitleWriter(s)Lead vocalsLength
6."Here to Go" G. Casale3:18
7."Jurisdiction of Love"M. MothersbaughM. Mothersbaugh3:00
8."Puppet Boy" G. Casale3:10
9."Please Please" G. Casale3:04
10."Are You Experienced?"Jimi HendrixM. Mothersbaugh3:08
Total length:32:48
1997 Infinite Zero CD remaster bonus tracks
No.TitleLength
11."Growing Pains"3:45
12."Shout (E-Z Listening Muzak Version 1)"4:12

Notes

  • "Growing Pains" was previously released as the B-side to the "Are You Experienced?" single.
  • "Shout (E-Z Listening Muzak Version 1)" was previously released on the E-Z Listening Cassette, Volume 2.
  • In 2004, Collectables Records re-released Shout on CD with no bonus tracks. The first printing misspelled Gerald Casale's last name as "Casle" and this mistake was corrected in subsequent pressings.
  • In 2008, the album was remastered again and released as part of the box set This Is the Devo Box in Japan.

Personnel[edit]

Devo

Technical

  • Devo – producer, graphic concept
  • Bob Casale – engineer
  • Ed Delena – assistant engineer
  • Mike Shipley – mixing
  • Steve Marcussen – mastering
  • Jim Mothersbaugh – technical assistance
  • Will Alexander – programming consultation
  • Al Horvath – additional E-mu Emulator programs
  • Bill Wolfer[18] – additional E-mu Emulator programs
  • Vigon Seireeni – art direction
  • Karen Filter – photography
  • Effective Graphics – computer graphics
  • Zachary Chase (boy) – front cover kid
  • Alex Mothersbaugh (girl) – back cover kid
  • Clacton and Frinton – Devo's Chinese-American Friendship Suits

Chart performance[edit]

Weekly charts[edit]

Chart Peak
Position
Canadian RPM Albums Chart[19] 92
US Billboard 200[20] 83

See also[edit]

References[edit]

  1. ^ "Devo". Billboard.
  2. ^ "Gerald Casale on Twitter". twitter.com. Retrieved 17 January 2017.
  3. ^ "The Billboard.com Q&A: Devo". billboard.com. Retrieved 17 January 2017.
  4. ^ "Booji Boy's Basement - The Devolved Archives". boojiboysbasement.com. Retrieved 17 January 2017.
  5. ^ "Gerald Casale on Twitter". twitter.com. Retrieved 17 January 2017.
  6. ^ Archived at Ghostarchive and the Wayback Machine: "R U Experienced". YouTube.
  7. ^ "Interview with Gerald Casale of DEVO (6-12-05) - Music Midtown-Atlanta, GA". earcandymag.com. Retrieved 17 January 2017.
  8. ^ "Devo Live Guide - 09/25/85 - Colston Hall, Bristol, United Kingdom - CANCELLED". huboon.com. Retrieved 2021-01-03.
  9. ^ "DEVO Live Guide - 1985 to 1988". huboon.com. Retrieved 2021-01-03.
  10. ^ "DEVO Album Statistics | setlist.fm". www.setlist.fm. Retrieved 2021-03-26.
  11. ^ "DEVO Live Guide - 1989 to 1991". huboon.com. Retrieved 2021-03-26.
  12. ^ NewWaveVault (3 February 2014). "DEVO - Here to Go - March 23rd, 1991 - Perkins Palace, Pasadena, California". Archived from the original on 2021-12-13. Retrieved 17 January 2017 – via YouTube.
  13. ^ Mothersbaugh, Mark (2020). Devo Unmasked. United Kingdom: Rocket 88. p. 118. ISBN 9781910978498.
  14. ^ "DEVO Live Guide - 1981". huboon.com. Retrieved 2021-03-26.
  15. ^ "DEVO Live Guide - 1982". huboon.com. Retrieved 2021-03-26.
  16. ^ a b Deming, Mark. "Devo – Shout". AllMusic. Retrieved June 23, 2016.
  17. ^ a b Christgau, Robert. "Devo". Robert Christgau.
  18. ^ "Bill Wolfer | Credits". AllMusic.
  19. ^ "Search - RPM - Library and Archives Canada". collectionscanada.gc.ca. Retrieved 2013-03-02.
  20. ^ "Shout - Devo | Awards". AllMusic. Retrieved 2015-03-14.

External links[edit]

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