CMOs are becoming more customer-centric, which often extends to influencing beyond the marketing function. Check out how they are also strengthening their evolving role as the “chief customer officer” using a customer-first, channel-second strategy to design customer experiences that drive loyalty.
The last two years have witnessed a dramatic acceleration in digital business initiatives across the enterprise. This inaugural issue provides guidance, frameworks and actionable insights from Gartner experts and features interviews with CMOs as they navigate a mission-critical path towards digital acceleration in 2022 and beyond.
Uncertainty can upend marketing strategic plans expecting marketers to react with speed and agility. Use this research to build an adaptive, agile marketing strategy to navigate tough times and move away from traditional, time-intensive planning approaches that produce rigid results.
Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.
Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.
Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.
Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.
