![](https://web.archive.org./web/20220518235451/https://edgecast.production.adtech.backyard.yahooinc.com/atech/s3fs-public/2021-08/Header_4.jpg)
Not just different.
Better.
The Yahoo DSP gives you all benefits of a walled garden, with the neutrality and transparency of an independent DSP
Buy everywhere at once
Powerful cross-screen data fuelled by 1-1 consumer relationships. Our DSP helps advertisers understand and reach their audiences across multiple dimensions on every device.
![](https://web.archive.org./web/20220518235451im_/https://edgecast.production.adtech.backyard.yahooinc.com/atech/s3fs-public/2021-09/icon-sustinable.png)
Sustainable identity
Connect the dots in a cookieless world and beyond with our best-in-class identity graph and first party data.
![](https://web.archive.org./web/20220518235451im_/https://edgecast.production.adtech.backyard.yahooinc.com/atech/s3fs-public/2021-09/icon-smartperformance.png)
Smart performance
Machine learning that drives performance, with no hidden fees or pricing inefficiencies.
![](https://web.archive.org./web/20220518235451im_/https://edgecast.production.adtech.backyard.yahooinc.com/atech/s3fs-public/2021-09/icon-exclusiveinv.png)
Exclusive inventory
Take advantage of premium and exclusive omnichannel inventory—including the largest non-social native marketplace—all without hidden fees or pricing inefficiencies.
Platform insights to up your digital game
![](https://web.archive.org./web/20220518235451/https://edgecast.production.adtech.backyard.yahooinc.com/atech/s3fs-public/styles/desktop_post/public/2020-04/EmergingMarkets_ImageSwap_OptionA-Header.jpg?itok=FcPbW92V)
Yahoo launches Unified TV report
Our Unified TV Report solution helps you measure linear and digital TV in one place.
![](https://web.archive.org./web/20220518235451/https://edgecast.production.adtech.backyard.yahooinc.com/atech/s3fs-public/styles/desktop_post/public/2021-08/verizonmediadcoflexiblecreativeblog.jpg?itok=3qXx1aLi)
Captivating ad formats for the future of identity
Inspire and engage customers independent of identity.