Google Analytics 4 (GA4) vs Matomo

Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023.  If Google Analytics users want to compare year-on-year data, they have until July 2022 to …

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Our release signature has changed

We have been cryptographically signing Matomo releases since 2014, so you can verify the signature of the release you downloaded. Up until Matomo 4.8.0 releases were signed with Matthieu Aubry’s personal signature. In Matomo 4.8.0 we made some improvements to …

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France rules Google Analytics non-compliant with GDPR

Breaking news: The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics. …

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Matomo’s 2021 Year in Review

2021 has been an exciting year at Matomo! We’re grateful for all community members who reported feedback and suggestions, our awesome team of translators for their work, and our Premium features customers and Matomo Cloud hosting customers for their amazing …

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5 Key Benefits of Using a Tag Manager

Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager.  A Tag Manager will help your marketing team seamlessly track how your …

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