Now you can import historic Google Analytics data into your Matomo! Learn more

Matomo vs Google Analytics

Learn about the differences between Matomo Analytics vs Google Analytics

If you’re looking for an alternative to Google Analytics, Matomo Analytics is a powerful analytics platform that offers a wide variety of features and benefits.

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Name	Google Analytics (free)	Google Analytics 360
Cloud hosting option No hassle, we host Matomo for you. Matomo's secure servers are based in German and follow EU laws
On-Premise self-hosting option Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses
Basic Metrics All standard visitor metrics and reports including location, device, OS, and engagement behaviour. This includes Real-time info and user-flows.
Website Actions Tracking behaviour on your website including entry pages, exit pages, page titles, site search and event tracking.
Downloads and Outlinks tracks automatically Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup manually.	Requires manual configuration
Content Interactions Comprehensive content analysis feature to ensure you get insights into how well your content is performing.
Channel Referrer / Campaign Tracking Full channel referrers information to get insights to direct, search engine, paid media, social media, external website and email marketing referrer traffic. Also, comprehensive custom campaign insights.
Integration with Google Ads Get insights into the performance of your Google Ads campaigns.
Integration with the full Google Marketing Platform Including Display & Video 360, Search Ads 360 etc.
Integration with Google Search Console Integrate search behaviours and crawling stats from your Google console directly into your UI.
Integration with Bing and Yahoo Search Consoles Integrate search behaviours and crawling stats from your Bing and Yahoo consoles directly into your UI.
Search Engine Keyword Rankings See the performance of your keywords and trends over time across Google and Bing search engines.
Annotations Make notes throughout your interface to reference later or to share with your team.
Goal, Funnels and Multi Attribution Define what Goals on your website are important to you and measure the success of these Goals. Map the step-by-step funnel process to measure drop-offs and increase conversion rates. And use the Multi Attribution model to measure First and Last Interactions of your digital channels.
Data Driven Attribution Advanced Attribution features
Roll-Up Reporting If you have multiple websites under the one account, you can use the Roll Up feature to combine all the website's data into the same interface.
Media Analytics Track video and audio analytics from inside your website. See how people are engaging with your media content, where they are located and how are they viewing the most important media on your website.
A/B Testing Conduct A/B testing to see what content resonates with your audience.
Ecommerce Reporting Track where your revenue is coming from with comprehensive ecommerce insights.
Form Analytics Measure the success of the forms on your website. Forms are an important part of the conversion process and you need to ensure your customers are filling them in effortlessly.
Heatmaps Visualize you customer's behaviour on your webpages with Heatmaps; including colour coded hotspots for where users have clicked and scrolling behaviour.
Session Recording Get video recordings of your customer's interactions on your webpages. This way you understand their expectations, problems they may have, usage patterns, and can improve the usability on your website.
Your Branding Have your company's branding throughout the simple to use interface with our White Label feature. You can also set custom themes to have the interface looking the way you want.
Custom Reporting Get the insights that matter to helping you achieve your business goals. Anything is possible by combining metrics from different features to get a deeper understanding of your customer's behaviour.
Tag Manager Manage third party marketing application tags in a simple manner.
No Data Sampling We rely on the facts; not cost-effective, time saving data samples for large data! The data you see is real.	Limit 500K	Limit 100M
Unsampled Reports Ensure you have accurate data when it comes to your reporting.
Custom Dimensions
Advanced Segmentation
Full access to raw data via SQL and full access to raw data via API.
Advanced Privacy Controls User privacy is ingrained into everything we do at Matomo so you can remain in complete control.
GDPR Manager To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data.
Support Get Support from a dedicated Matomo team member which is included in all cloud hosted packages and as an additional paid option for On-Premise users.
Log Analytics You can use server log analytics as an alternative method for tracking your website’s users if the Javascript tracking method isn’t feasible or if you need to comply with strict security policies.
Intranet Analytics Analyse and improve the internal communications, content and experience for your users and colleagues.

"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and a serious threat to Google Analytics Premium. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over Google Analytics like full ownership of the analytics data."

Himanshu Sharma | Digital Marketing Consultant & Founder

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Now you can import historic Google Analytics data into your Matomo! Learn more

Matomo vs Google Analytics

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