Creative resources

Build eye-catching ads that drive results with helpful tools, inspiring ad examples, and more.

Your guide to video creative

The video you use is one of the biggest factors in how well a YouTube campaign performs. Before you start filming, take a look at a few popular video techniques that can help your business stand out.

See Video Techniques

YouTube creative directory

Whether you’re starting from scratch or repurposing a video you already have, our trusted creative partners can help you make a great ad.

Find a creative partner

Video Builder

Video Builder is a simple and free way to turn the content you already have into YouTube video ads. All you need to get started is a few images and a story to tell.

Learn more

Video Ad Sequencing

Let your ads tell a story that unfolds over time across devices and formats. Set your own order or let customers experience your ads based on their engagement.

Learn more

Video ad examples to inspire you

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here