01
Introduction to our brand
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Everything we say and everything we do should reinforce our vision, mission and values. This means we are communicating consistently and give us standout from our competitors.
02
What we look like
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Our brand identity reinforces our brand. It captures our positioning ‘Imperial means Intelligent Business’, reflects our brand values and allows us to emphasise what differentiates us.
03
Our logo
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Our logo is the primary expression of our brand and should feature prominently on all communications. Here you can download the default red logo suite, other versions are available on request.
04
Core elements
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This section details the core elements of our brand identity including our strapline, typography, colour, photography, the IB graphic and graphic assets.
05
Microsoft Office templates
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This section of the guidelines is for general use within the School. Templates are available for PowerPoint, Word, poster, signage and certificates. Example email signatures are also available.
06
Other applications
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The applications in this section are examples of how our brand identity should be implemented. Use this section as guidance and inspiration. Some of the applications are templated.
07
Events
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Our event materials should be an extension of our core brand, using the inbuilt flexiblity to create unique styles for each event series.
08
Interface design
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This section describes the core elements common to every screen based interface (e.g. colour, typography, forms, tables) together with examples.
09
Digital content creation
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This section explains the building blocks needed for all digital applications and specific guidance on using the digital templates.
10
Writing
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By writing in a clear and compelling way, we can help bring our brand to life for our audiences across all channels. Learn about naming conventions and refer to our quick guide cheat sheet.