Video clip

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"Web video" redirects here. For technical details of video on the web, see HTML5 video.
"short video" redirects here. For short films, see short film.

Video clips are short clips, usually part of a longer recording. The term is also more loosely used to mean any short video less than the length of a traditional television program.

On the Internet[edit]

Main articles: Internet video and Video hosting service

With the spread of global high-speed internet, video clips have become very popular online. By mid-2006 there were tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clips to users and many established and corporate sites adding the use of video clipping content to their websites. With the spread of broadband Internet access, these video clips have become very popular online. Whereas most of this content is non-exclusive and available on competing sites, some companies produce all their own videos and do not need to rely on the work of outside companies or amateurs.

A detailed icon for video e.g. to link to video content on a website

While some video clips are taken from established media sources, community and individual produced clips are becoming more common. Some individuals host their created works on vlogs, which are video blogs. And the use of Internet video clips grew at an alarming rate. Between March and July of 2006, YouTube grew from 30 to 100 million views of videos per day.[1] One of the recent developments during that period were the BBC's iPlayer, which was released for open beta testing in July 2007.

Clip culture[edit]

The clip culture that arose from the popularity of video clips refers to the internet activity of sharing and viewing short videos - mostly less than 15 minutes long. The clip culture began with the availability of broadband internet services, which has seen a boom since 2005 when websites for uploading clips first started, including Shockinghumor, YouTube, Google Video, Bing Videos and Yahoo! Screen.

Such video clips often show moments of significance, humour, oddity, or prodigy performance. Sources for video clips include news, movies, music videos, and amateur video recordings. In addition to clips recorded by high-quality camcorders, it became more common to produce clips with digital cameras, webcams, and mobile phones.

Advertising[edit]

Online video advertising is used by advertisers. With online entertainment sites delivering high-quality television programming content, free of charge, online video entertainment rose substantially in popularity.

With consumer attention came advertisers. MAGNA had estimated that online video advertisement spending would approach nearly US$700 million in 2008, along with an increase of nearly 32%.[2] As businesses seek to tighten budgetary allocations, online video is a highly measurable and results-driven delivery platform.

Rise of amateurs[edit]

Unlike traditional movies largely dominated by studios, video clips are overwhelmingly supplied by amateurs. In May 2006, The Economist reported that 90% of video clips on YouTube came from amateurs, a few of whom are young comedians. It, in effect, also brought up amateur talents. In 2005, two Chinese students Huang Yixin and Wei Wei, now dubbed as "Back Dorm Boys", lip-synced to a song by the Backstreet Boys in a video uploaded to some clip websites and became quickly renowned. They appeared on television shows and concerts, and they were also granted a contract by a media company in Beijing for lip-syncing.[3]

An earlier celebrity was David Elsewhere, a talent at popping and liquiding. His performance to Kraftwerk's song Expo 2000 at the Kollaboration talent show in 2001 was widely viewed on the Internet, leading later to his being hired for TV commercials and music videos. Not only did video clips submerge into the world of TV commercials and music videos, but it also became a popular form of entertainment and a hobby for people called "Vloggers" (video blog creators). Many professional video bloggers can be found on the Internet; additionally many notable amateur video bloggers also emerged during this time.

Citizen journalism[edit]

Citizen journalism video reporting dates back as early as the development of camcorders, but all videos were screened by the local media outlets of the time, until its spread was aided by free upload websites in which censorship was limited to make a vast number of videos available to anyone who wants it. Scenes were rarely broadcast on television, and many first-witnessed scenes have since become publicly available.

Notably, in December 2004, tourist videos of the Indian Ocean earthquake and tsunami offered worldwide audiences the first scenes of the disaster. In December 2003, videos in Hong Kong showing the bully in De La Salle School outraged the public and raised a wide concern on school violence that led to the arrest of 11 students. 7 of which were later dismissed in 2020.[4]

Vlog[edit]

From late 2005 to early 2006, a new form of blogging emerged called a vlog.[5][6][7] It is a blog that takes video as the primary content, often accompanied by supporting text, image, and additional metadata to provide context. Su Li Walker, an analyst with the Yankee Group, said that like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting.[8][9] Regular entries are typically presented in reverse chronological order and often combine embedded video or a video link with supporting text, images, and metadata.

Convergence with traditional media[edit]

The potential markets of video clips caught the attention of traditional movie studios. In 2006, the producers of Lucky Number Slevin, a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube. Celebrities in traditional media have proven to confer bigger popularity in clip culture than most amateur video makers.

The emerging potential for success in web video caught the eye of some top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media would help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.[10]

Use of corporate web videos[edit]

Corporations have used Web video in communicating with people and in driving traffic to their sites. According to one article, the most common types of corporate Web video are:

  • Customer testimonials
  • Video success stories
  • Video Case Studies
  • Man-On-the-Street interviews and market research
  • Product presentations and video brochures
  • Product demonstrations
  • Product Reviews
  • Corporate Overviews
  • Presentations, Trade Shows and Events
  • Facility Tours
  • Training and support videos
  • Commercials and Infomercials

See also[edit]

References[edit]

  1. ^ "Archived copy". Archived from the original on March 28, 2007. Retrieved March 20, 2007.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ "Hulu Shakes Up the Online Video Scene", eMarketer
  3. ^ "Out of the dorm". The Economist. 2006-04-06. ISSN 0013-0613. Retrieved 2019-12-04.
  4. ^ Martindale, Mike. "Charges dismissed against 7 students in Warren De La Salle hazing case". The Detroit News. Retrieved 2021-10-29.
  5. ^ Blip.tv Brings Vlogs to Masses Red Herring Archived May 7, 2007, at the Wayback Machine
  6. ^ Prime Time for Vlogs? CNNMoney.com
  7. ^ Will video kill the blogging star? [1] San Diego Union Tribune.
  8. ^ Dean, Katie (13 July 2005). "Blogging + Video = Vlogging". Wired News. Condé Nast Publications. Retrieved 2 March 2007.
  9. ^ Media Revolution: Podcasting New England Film Archived August 14, 2006, at the Wayback Machine
  10. ^ Eisner cuts deal for Web shows

Further reading[edit]

  • Dilworth, Dianna (30 August 2006). "AOL joins online video battle". DMNews. Retrieved 2 March 2007.
  • Jay Dedman, Joshua Paul. Videoblogging, John Wiley & Sons, June 26, 2006. ISBN 0-470-03788-1.
  • Michael Verdi, Ryanne Hodson, Diana Weynand, Shirley Craig. Secrets of Videoblogging, Peachpit Press, April 25, 2006. ISBN 0-321-42917-6.
  • Stephanie Cottrell Bryant. Videoblogging For Dummies, For Dummies, July 12, 2006. ISBN 0-471-97177-4.
  • Lionel Felix, Damien Stolarz. Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication, Focal Press, April 24, 2006. ISBN 0-240-80831-2.
  • Andreassen, T. B. & Berry, D M. (2006). Conservatives 2.0. Minerva. Norway. Nr 08 2006. pp 92–95
  • Jennie Boure, "Web Video: Making It Great, Getting Noticed", Peachpit Press, 2009, ISBN 978-0-321-55296-9

External links[edit]

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