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Twitter Ads

Create an ad

1. Access your ads account

Visit ads.twitter.com and login using the credentials for the account you want to run a campaign from.

2. Add a payment method

Before you can run a Twitter Ads campaign, you need to add a payment method. You will not be billed unless you launch a campaign.

2. Add a payment method

Before you can run a Twitter Ads campaign, you need to add a payment method. You will not be billed unless you launch a campaign.

3. Create your ads

Select "Tweet composer (New)" from the "Creatives" menu.

Create your Tweet, keep the Promoted-only box checked, and hit "Tweet." Repeat until you've created all of the Tweets you'd like to promote.

Click here to see best practices:

  • Keep Tweet copy clear and concise
  • Include a call-to-action (e.g. Download our guide, Shop our sale)
  • Keep videos to 15-seconds or less

4. Build your campaign

Select “Create campaign” from the “Campaigns” drop-down menu in your Ads Manager. Follow the prompts to choose your objective and fill in your campaign details. 

Click the dots below to see our tips:

Campaign dates: Dates can be adjusted at any point. 

For most campaigns, we recommend running your campaign for two or more weeks, making optimizations after the first few days.

Budget: There is no minimum spend, and you can adjust your budget at any time.

Ad groups: Ad groups are there to help you show different messages to different audiences (or "groups"), and/or adjust parameters like targeting, budget, or run dates for certain groups. It's okay to only have one ad group.

Targeting: Unless your objective is app Installs or app re-engagements, we recommend un-selecting the “Extend Twitter Audience Platform” option under "Placements".

4. Build your campaign

Select “Create campaign” from the “Campaigns” drop-down menu in your Ads Manager. Follow the prompts to choose your objective and fill in your campaign details. 

Click the dots below to see our tips:

Budget: There is no minimum spend, and you can adjust your budget as you go.

Campaign dates: Dates can be adjusted at any point. 

For most campaigns, we recommend running your campaign for two or more weeks, making optimizations after the first few days.

Ad groups: It's okay to only have one ad group.

Ad groups are there to help you show different messages to different audiences (or "groups"), and/or adjust parameters like targeting, budget, or run dates for certain groups.

Targeting: Unless your objective is app Installs or app re-engagements, we recommend un-selecting the “Extend Twitter Audience Platform” option under "Placements".

5. Launch and optimize!

Once your campaign is live, you’ll be able to track results in real-time from your Ads Manager dashboard.

 

Ready to get started?

Let's go!

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