How I Manage My Social Media Posts

I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.

If you don’t yet have an editorial calendar to manage your posts, you should create one ASAP.

Without an organized system for planning, writing and scheduling content every week, you can find yourself with missed deadlines, unedited posts and chaos on your team.

An editorial calendar is a visual workflow that helps a team of content creators schedule their work on a daily, weekly or monthly basis.

Editorial calendars can help you track content types, holidays, images, hashtags, promotional channels, authors and most importantly, publish dates.

I use a template from Hubspot that you can also download for free (yay!). I like this one because you can color code posts (this helps with organization and repurposing your content) and in a monthly calendar format.

Here’s a link to the social media editorial calendar template I use.