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Make good
choices

The world’s top brands trust the AppsFlyer Cloud to help them build great products, create exceptional experiences, and preserve customer privacy
Alibaba AppsFlyer customer HBO AppsFlyer customer Nike AppsFlyer customer eBay AppsFlyer customer Visa AppsFlyer customer KFC AppsFlyer customer TikTok AppsFlyer customer

It’s easy to make good choices when you have good insights

Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers.

Do you know the real impact of all of your marketing activities?

When it comes to marketing, you should only pay for what works. Incremental lift testing makes it easy to make good choices for your marketing budget through accurate, unbiased insights into the true value of your marketing outcomes.

Do you have the tools to turn your insights into actions?

Not all marketing activities are created equal. Our analytics suite simplifies complex data and gives you a unified view of campaign performance so you can make better, faster marketing choices at every stage of the customer journey.

Can you create exceptional experiences that keep customers engaged?

To succeed, you need to meet your customers where they are. Our customer experience and engagement suite, powered by a reliable deep linking engine, lets you create personalized journeys that increase conversions and return on experience.

Is your budget safe from mobile ad fraud?

Bots and click farms aren’t going to generate revenue (for you). That’s why you need a comprehensive fraud protection solution to make sure you’re investing in the right channels, and only measuring and paying for real actions.

We believe that you can increase customer privacy and provide exceptional experiences. Our solutions for iOS 14 (and beyond) are turning challenges into new opportunities – find out how

Powering insights and experiences for forward-thinking teams around the world

What sets us apart

When brands make good choices for their customers by respecting their privacy and providing exceptional experiences, they create deeper, more rewarding relationships. Here’s how we help you make that happen:

Ready to start making good choices?