Sales and Marketing Alignment Helps Ensure You Make the Most From Every Lead

But what if I told you it’s also really common for us to find that we are driving a lot of leads where the salespeople are not responding fast enough or frequently enough to get anything out of them!

If your company has an issue with sales processes in terms of best practices for fast and frequent follow ups, consider these three things:

1. Web leads are not like regular referrals and have an expiration date. “35-50% of sales go to the customer that responds first” Source: @insidesales
2. Not following up frequently is a waste of web leads. “80% of sales require five follow-up calls after the meeting. 44% of sales reps give up after one call.” Source: @marketingdonut
3. Your team may need training. “Continuous training gives 50% higher net sales per employee” Source: @atdsalesenable

We can help streamline efforts with sales training on how to maximize web leads, set up lead nurturing, lead scoring, and social selling systems that leverage content.

What you should do now

Contact us today at 978-750-8000 if you would like to discuss your aligning your sales and marketing teams (Smarketing).