We’re an award-winning digital marketing agency, specializing in SEO, content marketing, paid search, conversion optimization and social media, founded in 1995.
Our Founder and CEO, John McDougall is a the author of Web Marketing on all Cylinders, a college textbook on digital marketing. John’s new book on content marketing and SEO is due to hit the shelves in April 2019.
In short:
- We have helped hundreds of clients use digital marketing to increase sales and lead generation, some over 100%. This includes being selected by over 20 sizable community banks/credit unions, dozens of law firms, about ten colleges, internet retailers, and countless professional services companies.
- Our team created the second best online-only bank in the U.S. from scratch; this site generated thousands of customers and became a media darling. Bank5 Connect won three NEFMA awards including best of show. Here we are with BankFive at the New England Financial Marketing Awards ceremony!
- We wrote and designed a 500-page mesothelioma law firm website that generated $15,000,000 in revenue and have numerous case studies / testimonials that help describe how we more than doubled our clients’ sales.
- Other marketing agencies focus on fancy design portfolios, but we increase profits. We built over 200 websites since 1995, but we’re even more proud when we make your website convert visitors into customers and get your site in the top five of Google — where 67.6% of clicks are.
- We have been flown to Google headquarters four times for our paid search expertise, but it’s the A/B and user experience testing that helps us turn Google ads from an expense to a revenue center.
The Awards
We’re happiest as a small team of highly experienced, senior level staff, working closely with a limited number of customers. If that sounds like a good fit, we welcome a chat to learn more about you.
A Few of Our Agency Highlights
Our founder, John McDougall, speaks at places such as Harvard Business School and is on the Digital Marketing Advisory Committee for the Master’s Program at Brandeis University.- North Shore Community College has been using John’s book for several years as a digital marketing textbook. They recently hired John to advise on the social media curriculum that was covered in media outlets like The Seattle Times.
- Our award-winning book (See No. 57 on IP Book Awards), Web Marketing On All Cylinders, is the basis for our “on all cylinders” marketing system.
- We are a HubSpot Partner, and they wrote a chapter in our first book. They are also writing one for our next content marketing and SEO book, due out in April 2019.
- We are Google AdWords and Analytics certified.
- We are Conversion Optimization Certified by industry leader Market Motive.
- Our writing and thought leadership has been featured on sites like Forbes, Entrepreneur, The Huffington Post, HubSpot, eContent Magazine, Wordtracker University, Duct Tape Marketing, National Law Review, and more.
Our founder, John McDougall, speaks at places such as Harvard Business School and is on the Digital Marketing Advisory Committee for the Master’s Program at Brandeis University.Certifications and Affiliations
Google Adwords Certified Partner
Hubspot Certified Partner
Market Motive Certified Partner
We’re on a mission to make your website a consistent source of sales.
We are obsessed with how marketing is constantly changing, and we know how hard it can be to keep up when you have so many other things to do. Our mission is to make your web marketing easier, using systems that are repeatable, actionable and drive consistent sales.
Our values, beliefs and quirks:
- We give our clients the advice we would give our own family members
- Being a large agency is not nearly as good as being an agency that gets results
- Fishing, sailing, and salt air just might help generate new ideas for blog content, which is why our agency has a bit of an ocean view.
Our History
It all started in 1995 when John McDougall was working as a Media Planner at McDougall Associates, where his father asked him to start the Internet Marketing and Web Design division.
After taking one of the first online SEO classes in 1995/1996, John fell head over heels in love with all things SEO and digital marketing. Here’s one of his fonder memories:
“In 1995, I would drive around with a laptop in my blue on blue Ford Bronco and show prospects the internet by dialing up on AOL. Maybe it was the crazy sound of the 56k modem, but one guy called me the modern version of a snakeskin oil salesmen and said ‘this internet thing isn’t going anywhere kid…’”
Well, as we all know, web companies like Google and Amazon are now some of the largest in the world.
Then and Now
This screenshot of the 1996 version of our ad agency website shows how far we have come.
We’re an Elite Google Partner
In 2012, 2013, 2014 and 2015, we were honored to be invited to Google headquarters – all expenses paid. Only 110 other agencies in the USA got this honor each year — and likely only a handful got it four years in a row.
John McDougall, our founder, couldn’t resist trying out the Google bikes to see if it would somehow help our search ranks!!
And here is John and Bob Rustici taking the obligatory pic in front of the Google logo.
What you should do now
- If you like what you see, give John McDougall a call at 978-750-8000. We would be more than happy to hear what keeps you up at night and help solve your marketing problems.
- If you’d like a FREE website strategy session, fill out this form and give us a few details. Include four of your competitors and we will uncover some initial ideas that just might surprise you. Then, on a free phone consultation, John McDougall will discuss your goals and suggest strategies to double your sales.
- If you’d like to learn digital marketing for free, check out our blogs and resources.
- If you’d like to work for us, then send along your resume and check out our article on How to learn digital marketing and get entry-level marketing jobs.
Google Adwords
Certified Partner
IAC Award
Winner
Market Motive
Certified Partner
HubSpot
Certified Partner
