About us

The BabyCentre vision: A world of healthy pregnancies, thriving children and confident parents.

BabyCenter is the world’s number 1 digital parenting resource, with information and support that reaches more than 100 million people monthly.

In the UK BabyCentre helps 8 in 10 new and expecting mums and reaches out to 2.5 million people a month. We’re the UK’s most trusted and recommended parenting and pregnancy website, ahead of the NHS, according to a survey of an independent panel of mums.

We also reach out to where our parents spend their time, with 734,000 fans and followers across our social channels.

Why parents trust us

We give mums and dads advice and support they can trust. We do the research and go the extra mile to make sure our information is accurate, up-to-date, approved by our team of medical experts and tested by parents.

We follow the principles of the NHS Information Standard and we're accredited by the Health on the Net Code for our expert content.

Information Standard logo

Health on the Net HON Code seal

Our writers are health, pregnancy and parenting experts. Just as importantly, we are mums and dads living the subject first-hand, raising newborns, toddlers and older children.

We provide parents with support that's Remarkably Right® at every stage of pregnancy and child development. We walk the journey with mums and dads who visit our site, download the BabyCentre app, sign up for our emails and join our community. And we understand that every family is different. We give parents the information they need to make decisions that are right for their family.

We also join in with the fun stuff. Parents can find the perfect baby name, discover rainy day activities as well as swap parenting stories and share off-topic gossip with other mums and dads in our thriving, close-knit BabyCentre Community.

Mums and dads love us because we help them gain confidence, enjoy parenting more and let go of some of the guilt and worry that comes with being a parent.

Mission Motherhood®

BabyCenter globally is also committed to improving maternal health, and our team works closely with nonprofits, NGOs, and governments to make motherhood safer for all women. Through the Mission Motherhood® campaign, BabyCenter content is delivered to mums in under-served areas and is available in 23 local languages.

Marketing solutions

We pride ourselves on the close relationships we have built with parents over the years. The knowledge we have gained makes BabyCentre an ideal platform for marketers looking to reach and engage parents, with valuable insights to inform business, marketing and product strategies. BabyCentre is an established leader in providing innovative interactive marketing solutions to the world's leading brands.

Who runs BabyCentre?

BabyCentre.co.uk is owned by BabyCenter LLC which is based in San Francisco and manages our US sister site BabyCenter.com.

In the UK, Thrive (formerly Content Consultants), a health editorial agency, has managed BabyCentre since it launched in 2000.

For more information about BabyCentre, take a look at the following pages:


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