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The Great Gatsby is a novel that needs no introduction for a certain generation of American readers. Long taught as required reading in American schools, critics have consistently held it up alongside Moby Dick, Huck Finn, and To Kill a Mockingbird as perhaps the quintessential Great American Novel.

Nick Carraway is a young Midwestern man freshly arrived in New York to make his fortune. He rents a shabby apartment in Long Island next door to a sumptuous mansion: the home of the mysterious and wealthy Jay Gatsby. Carraway spends time catching up with his distant cousin Daisy and her industry-baron husband Tom before being invited to one of Gatsby’s wildly lavish weekend parties. There he meets Jordan, a flapper and a golf star, and an intricate web of romances and betrayals begins to unfold.


The novel is a colorful study of America’s Jazz Age—a term said to be coined by Fitzgerald himself—complete with wealthy socialites living in hedonistic abandon, libertine flappers, jazz bands, roaring roadsters, and greasy speakeasies populated with shady grifters. Contrasted against the glamorous lives of wealthy socialites is the entrenched lower class, who live in gray, dingy squalor among smoldering ash-heaps. Fitzgerald uses the setting to examine the American Dream: the idea that anyone in America can achieve success through hard work and dedication. Gatsby has spent his life reaching for his dream. Some say he’s already achieved it. But has he? Is the dream even real for the hard-working poor that Gatsby and Tom race past in their glittering cars on the way to the decadent city?


Fitzgerald wrote much of his real life into the novel. Like Carraway, he was a Midwesterner educated at an Ivy-league school who went to live on Long Island. Despite his meager finances he hobnobbed with socialites, and spent his career struggling for money to maintain the grand style his romantic interests were accustomed to.


The cover art, titled Celestial Eyes, was commissioned from Francis Cugat, who completed it before the novel was finished. The huge eyes gazing down on the blazing city so moved Fitzgerald that he wrote them into the story.


Fitzgerald saw the novel as a purely artistic work, free of the pulp pandering required by his shorter commissions—but despite that, contemporary reviews were mixed, and it sold poorly. Fitzgerald thought it a failure, and died believing the novel to be fatally obscure. Only during World War II did it come back to the public consciousness, buoyed by the support of a ring of writers and critics and printed as an Armed Service Edition to be sent to soldiers on the front. Now it is an American classic.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

Crime and Punishment tells the story of Rodion Raskolnikov, an ex-student who plans to murder a pawnbroker to test his theory of personality. Having accomplished the deed, Raskolnikov struggles with mental anguish while trying to both avoid the consequences and hide his guilt from his friends and family.

Dostoevsky’s original idea for the novel centered on the Marmeladov family and the impact of alcoholism in Russia, but inspired by a double murder in France he decided to rework it around the new character of Raskolnikov. The novel was first serialized in The Russian Messenger over the course of 1866, where it was an instant success. It was published in a single volume in 1867. Presented here is Constance Garnett’s 1914 translation.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

Benjamin Franklin is a man who needs little introduction. He wore many hats over the course of his fascinating life, from that of a printer, to an inventor, to a scientist, to a politician, a founding father and statesman, and even a postmaster-general. He was famous for all of these things in his day, but he was also famed for his keen insight into people and human nature, and his sparkling talent as a conversationalist.

Despite his accomplishments, Franklin seemed to keep a down-to-earth demeanor, favoring home-spun sayings and simple, direct, honest prose—the kind of prose that shines in this autobiography.


The autobiography itself has a long and complex publication history. Franklin composed it in fits and spurts between 1771 and 1790, and never had a chance to complete it, let alone publish it, in his lifetime. It was first published as a poor French translation of an unrevised edition of the manuscript, and then as a heavily-editorialized and inaccurate English edition by Franklin’s son, William Temple Franklin. In 1868 John Bigelow purchased the original copy of the autobiography and published the first accurate edition, which is what subsequent publications, including this one, are based on.


Though incomplete, this autobiography is a highly readable and fascinating insight into the legendary life of the man some people call the “First American.”


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

When her husband dies and leaves his estate to his son from a former marriage, Mrs. Dashwood and her three daughters are offered a cottage on the estate of a distant relative. The two oldest daughters fall in love, only to find that the objects of their affection have secrets that throw their lives into an uproar. The reserved oldest daughter and impetuous, fiery middle daughter will take very different journeys to discovering the true worth of their respective beaus.

Published in 1811, Sense and Sensibility, was largely written fifteen years earlier, when Austen was approximately the same age as her older protagonist Elinor. It was published anonymously (“By A Lady”), possibly due to propriety, or perhaps because she wanted to avoid any negative publicity if the book was not well-received. She needn’t have worried; it sold out its first printing of a modest 750 copies. She used well-defined characters, humor, and satire to paint a vivid picture of life in the England of George III, with all of its manners, class issues, and unwritten rules of behavior. That it’s still being read over two hundred years later is a testimony to her brilliance.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

Hermann Hesse wrote Siddhartha during a period in his life in which he suffered what he described as a “sickness with life.” He claimed to be unable to complete the book because he had not experienced the kind of nirvana that Siddhartha, the main character, wants to achieve—so Hesse surrounded himself with sacred Buddhist and Hindu teachings and lived as a recluse in order to complete this work.

Siddhartha is a short, simple tale of a man’s quest to achieve enlightenment and happiness. Over twelve short chapters the reader follows Siddhartha through his time as a young adult, to his exploration of spirituality as a traveling ascetic, to his delvings in lust, business, and greed, to his time as an old man. At each stage of his life Siddhartha yearns for nirvana, finally achieving it only after realizing that it’s all of life’s experiences that form it, not the teachings of any one man.


Today Siddhartha remains an influential text in new Western spirituality.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

The Prince is a book that was controversial before it had even been sent to the printer. Written in vernacular Italian instead of Latin, dedicated to a member of one of the most powerful Italian families of the day, and only printed after Machiavelli’s death, this treatise on how to tyrannize effectively was considered shocking even by his contemporaries. The discussion of its morality that continues to this day gives us the modern-day word Machiavellian.

The book is organized into several sections, each one giving direction on the ruthless rule of principalities that Machiavelli based on both reading and personal experience. Despite its controversial nature, The Prince is often cited as one of the first examples of modern philosophical thought, and the “advice” contained within is still quoted as relevant today.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

The Odyssey is one of the oldest works of Western literature, dating back to classical antiquity. Homer’s epic poem belongs in a collection called the Epic Cycle, which includes the Iliad. It was originally written in ancient Greek, utilizing a dactylic hexameter rhyme scheme. Although this rhyme scheme sounds beautiful in its native language, in modern English it can sound awkward and, as Eric McMillan humorously describes it, resembles “pumpkins rolling on a barn floor.” William Cullen Bryant avoided this problem by composing his translation in blank verse, a rhyme scheme that sounds natural in English.

This epic poem follows Ulysses, one of the Greek leaders that brought an end to the ten-year-long Trojan war. Longing for home, he travels across the Mediterranean Sea to return to his kingdom in Ithaca; unfortunately, our hero manages to anger Neptune, the god of the sea, making his trip home agonizingly slow and extremely dangerous. While Ulysses is trying to return home, his family in Ithaca is also in danger. Suitors have traveled to the home of Ulysses to marry his wife, Penelope, believing that her husband did not survive the war. These men are willing to kill anyone who stands in their way.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

“Call me Ishmael” says Moby Dick’s protagonist, and with this famous first line launches one of the acclaimed great American novels. Part adventure story, part quest for vengeance, part biological textbook and part whaling manual, Moby Dick was first published in 1851. The story follows Ishmael as he abandons his humdrum life on shore for an adventure on the waves. Finding the whaler Pequod at harbour in Nantucket, he signs up for a three year term without meeting the Captain of the ship, a mysterious figure called Ahab. It is only well into the voyage that Ahab’s thirst for vengeance against the eponymous white whale Moby Dick—and the consequences—become clear.

The novel is semi-autobiographical: Herman Melville had had his own experience of whaling, having spent a year and a half aboard a whaling ship and further years travelling the world in the early 1840s. Herman used the knowledge gained from his experiences and wide reading on the subject to furnish Moby Dick with an almost encyclopaedic quality at times. The literary style varies widely, veering from soliloquies and staged scenes to dream sequences to comprehensive lists of ships provisions, but everything serves to further detail the world that’s being painted.


Presented here is the New York edition, which was published later than the London edition and reverted numerous changes the original publishers had made, as well as including the initially omitted epilogue.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

Returning from Liverpool, Mr. Earnshaw brings with him a dirty, ragged, black-haired child called Heathcliff, and sets into motion a tale of destructive passions. The book’s two locations, the genteel Thrushcross Grange and the wild Wuthering Heights, serve as matching backgrounds to the characters of their occupants, as they struggle to gain the upper hand in marriage and power. All the while, the ghosts of the past seem to drive revenge more than inspire forgiveness.

Wuthering Heights was Emily Brontë’s sole published novel before her early death at the age of 30. Published under the pen name of Ellis Bell, a shared surname with the pen names of her sisters, many assumed that such a book could only have been written by a man. Reviewers of the time praised its emotional power but were also shocked at the actions of its characters, and most agreed that it was impossible to put down. After the novel’s original publication in 1847 it was revised into a single volume in 1850, and over time has become a classic of English literature. The story has been reworked into plays, operas, films, TV dramatisations and a ballet, and has inspired many further works of art, music and literature.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

The Importance of Being Earnest is Oscar Wilde’s most popular play today, enduring thanks to its easy humor, witty dialog, and clever satire. It was also one of his more successful plays, despite its first run being prematurely ended after only 86 performances. The main characters pretend to be other people in order to escape social obligations, with the resulting confusion of identities driving the plot and the humor behind it.

Earnest also holds the sad distinction of being Wilde’s last published play. A feud with an aristocrat whose son was Wilde’s lover led to a court case revealing Wilde as a homosexual—a crime in those days, and punishable by imprisonment with hard labor.


This book is part of the Standard Ebooks project, which produces free public domain ebooks.

Dogs detect scent from a source that is carried to them in a plume by the wind. The most important tool for a detector dog handler to have on searches is a knowledge of scent plume movement or "scent dynamics" (the science of scent movement). Such knowledge resides primarily in scientific journals that are largely inaccessible to detector dog handlers and written in language that is difficult to understand. Detector Dogs and the Science of Scent Movement: A Handler’s Guide to Environments and Procedures retrieves, reviews, and interprets the results of pertinent scientific research on scent dynamics and presents these results in terms that are easier for handlers to understand.

Information on the physiology of the dog’s nose, their sense of smell, and the properties of scent provide the essential information on the process of scenting. The composition of training aids for explosives, narcotics, human remains and other sources is discussed. Recommendations are made on the use of training aids, their placement during training, and the resulting availability of scent. Potential problems and handler errors in the use of training aids are also examined.

The characteristics of scent plumes and how wind influences their movement are a key focus of the book. The primary task for the handler is to get the dog into the scent plume so that the dog can detect the scent and follow it to the source the handler seeks. As such, a knowledge of scent and scent plume movement will vastly improve the ability of the handler to accomplish this task.

The influence of weather and physical settings such as terrain, vegetation, ground cover, soil and water on scent movement are examined in detail. Strategies for searching, detecting, and locating sources in all physical settings are presented. Specific effects associated with hills and mountains, fields and forests, bare soils and soils covered by vegetation, different soil types, and lakes and rivers are examined in detail. This includes specific recommendations are made about weather and physical settings that result in higher probability of success on searches.

Detector Dogs and the Science of Scent Movement

will be a vital resource for K9 handles in the private and public sectors—including in Homeland Security, law enforcement, and military settings—as well as a useful guide for lawyers, forensic, and investigative professionals who need to better understand K9 operations.
This text offers comprehensive coverage of cyberlaw and related topics using an accessible writing style, up-to-date coverage, and an entrepreneurial-process orientation and will fulfill the needs of future professional business managers for whom start-ups, the Internet, and innovation have continuing and increasing importance. Widely expected to become a foundational text for experiential business law courses, Cyberlaw will help prepare students for the fundamental legal challenges of startups as well as of small- and medium-sized enterprises. By following the progression of a business from idea to formation and financing to operations (including asset development and acquisition) to hiring and, finally, to the exit phase, future managers will gain insights into the kinds of decisions managers must make at every step. Students will become engaged in the topic through case analyses, examples, ethical and international perspectives, carefully constructed pedagogy, and other features, such as practice pointers, Twitter thread stories, and more.

Features:

The text organization observes the chronological pattern followed by a startup/entrepreneur, providing a cohesive guide to the build-out of a business. Traditional cyberlaw topics are given comprehensive coverage but always in a business context.Cutting-edge and seminal cyberlaw cases are carefully selected and edited for readability and clarity.Important topic content includes chapters on IP; social media; data privacy; and government regulation.Other up-to-date coverage includes promoting inventiveness and innovation; data security; new venture planning, fiduciary duties, and crowdfunding ; and malware, data breaches, and criminal procedure.Each chapter contains a feature focused on cyberlaw issues and dilemmas, using Twitter as a case study.Wherever appropriate and relevant, international perspectives and ethical organizational behavior are integrated into the discussion.Pedagogical features, placed strategically throughout the text, include concept summaries, case questions, exhibits and tables, hypothetical ventures to illustrate points, and dynamic end-of-chapter features such as chapter summaries, manager s checklists, key terms, short case problems or questions, and web resources.Learning objectives align with AACSB standards and Bloom s Taxonomy for assessment purposes.Cutting-edge cyberlaw cases discussed include People v. Marquan M (cyber-bullying, 2014) and Riley v. California (cell phone searches, 2014).
The fourth edition of An Introduction to African Politics is an ideal textbook for those new to the study of this fascinating continent. It gets to the heart of the politics of this part of the world. How is modern Africa still influenced by its colonial past? How do strong ethnic and religious identities on the continent affect government? Why has the military been so influential? How does African democracy differ from democracy in the West? These are the sorts of question tackled by the book. The result is a textbook that identifies the essential features of African politics, allowing students to grasp the recurring political patterns that have dominated this continent since independence.

Key features include:

  • Thematically organised, with individual chapters exploring issues such as colonialism, ethnicity, nationalism, religion, social class, ideology, legitimacy, authority, sovereignty and democracy.
  • Identifies key recurrent themes such as the competitive relationships between the African state, its civil society and external interests.
  • Contains useful boxed case studies at the end of each chapter, including: Kenya, Tanzania, Nigeria, Botswana, Côte d’Ivoire, Uganda, Somalia, Ghana, Democratic Republic of the Congo and Zimbabwe.
  • Each chapter concludes with key terms and definitions, as well as questions and advice on further reading.

This textbook is essential reading for students seeking an accessible introduction to the complex social relationships and events that characterise the politics of post-colonial Africa.

Introduction to Language Development, Second Edition offers a highly accessible introduction to the complexities of language development. The textbook is designed for use in language acquisition courses in undergraduate and graduate speech-language pathology programs to facilitate both teaching and learning. Complex terminology and theories are explained through definitions and examples to assure that students are able to grasp the content. Within the second edition of this text, students are presented with language factors -- syntax, semantics, phonology, morphology, and pragmatics -- as well as the cognitive abilities that underlie language development. Multilingual and multicultural differences are explored throughout. Other highlights include:Within each chapter, case studies, chapter objectives, and study questions are provided to support students' understanding of the main pointsCase studies allow instructors to involve students more fully in classroom discussion, along with developing their critical thinking and problem solving skillsChapter objectives allow students to understand the scope and goals of the chapterStudy questions allow instructors to engage students in discussions of the material and assure students grasp and retain the informationTables and figures provide examples and evidence that elaborate and clarify the information presentedA comprehensive glossary of key words in each chapter helps students locate the definitions of key terms


New to this edition:

Updated to reflect current research throughoutExpanded focus on evidence-based practiceImproved readability through the use of boxes, explanations, and definitionsA greater number of figures and tables for deeper comprehension

 Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.

Language Disorders from Infancy Through Adolescence, 4th Edition is the go-to text for all the information you need to properly assess childhood language disorders and provide appropriate treatment. This core resource spans the entire developmental period through adolescence, and uses a descriptive-developmental approach to present basic concepts and vocabulary, an overview of key issues and controversies, the scope of communicative difficulties that make up child language disorders, and information on how language pathologists approach the assessment and intervention processes. This new edition also features significant updates in research, trends, instruction best practices, and social skills assessment. Comprehensive text covers the entire developmental period through adolescence.

Clinical application focus featuring case studies, clinical vignettes, and suggested projects helps you apply concepts to professional practice.

Straightforward, conversational writing style makes this book easy to read and understand.

More than 230 tables and boxes summarize important information such as dialogue examples, sample assessment plans, assessment and intervention principles, activities, and sample transcripts.

UNIQUE! Practice exercises with sample transcripts allow you to apply different methods of analysis.

UNIQUE! Helpful study guides at the end of each chapter help you review and apply what you have learned.

Versatile text is perfect for a variety of language disorder courses, and serves as a great reference tool for professional practitioners.

Highly regarded lead author Rhea Paul lends her expertise in diagnosing and managing pediatric language disorders.

Communication development milestones are printed on the inside front cover for quick access. Chapter objectives summarize what you can expect to learn in each chapter.Updated content features the latest research, theories, trends and techniques in the field.

Information on autism incorporated throughout the text

Best practices in preliteracy and literacy instruction

The role of the speech-language pathologist on school literacy teams and in response to intervention

New reference sources Student/Professional Resources on Evolve include an image bank, video clips, and references linked to PubMed.

Performance Psychology: A Practitioner's Guide is a comprehensive, evidence-based text covering the key aspects of performance culture: performer development, preparation, training and execution. Written by a team of international contributors, including national coaches, training specialists, applied sports psychologists, clinicians and researchers, and building on strong links between theory and practice, the book shows how applied psychological methods and principles can be used to enhance performance

Contributing authors offer clear implications for applied practice and each section is summarized by contributions from a 'Performers Panel' of experts who provide real-life practical examples. Performance psychology is applied to a wide variety of physical performance domains which enables practitioners to see how they can combine ideas and tailor interventions, to people and contexts, to produce effective applications of psychology.

Dave Collins is Professor of Performance and Coaching/Director for the Institute of Coaching and Performance at the University of Central Lancashire. As a practitioner, he has worked with over 50 World and Olympic medalists, and in professional performance domains spanning sport, business, motor sport, music, dance and adventure. He was formerly Performance Director of UK Athletics, a rugby player, martial artist and OE instructor. Dave currently works with the Chelsea FC Football Academy, amongst other consultancies.

Angela Button is a researcher at the University of Otago and is widely acknowledged as a world expert on talent. Angela has led funded research projects in talent development in the UK and New Zealand. Her sporting interests include squash, running and triathlon.

Hugh Richards lectures and is Director of post-graduate programmes in Performance Psychology at the University of Edinburgh. He has published in the areas of coping, talent, individual differences and professional development related to sport, the military and music. Hugh has applied psychology to professional performers from international level sport to business. He currently works with the UK Motor Sport Association, international performer development schemes and has been advisor to the BBC on learning and performance.

Strong links between theory and practice - a panel of top performers conclude each section with an overview, providing real-life practical examples in addition to the case studies included in each chapter.Holistic approach allows students to see how they can combine different approaches to address a problem.Written by a team of international contributors including national team coaches, sports psychologists and academics.
Print version of the book includes free access to the app (web, iOS, and Android), which offers interactive Q&A review plus the entire text of the print book! Please note the app is included with print purchase only.

Written by an award-winning practicing school psychologist, this thoroughly updated edition reflects the 2015 version of the Praxis Exam in School Psychology. Noted for its concise and efficient outline style with visual keys that indicate what is most important and what needs extra study time, this guide has already helped thousands pass the exam. The bulleted key concepts and lists versus long, drawn-out paragraphs present information in easily digestible segments without sacrificing key information needed to pass the exam. Invaluable study suggestions better prepare readers and build their confidence prior to exam time.

Highlights of the new edition include:

  • Reorganized to conform to the four major content areas of the updated 2015 exam
  • Two new practice exams with 280 reworked sample questions and detailed answers that are similar in style and content to the actual items found in the Praxis exam to maximize success
  • Covers school neuropsychology and traumatic brain injury, two topics that are not major domains on the current test, but which provide critical information to help strengthen success rate
  • New Concepts to Remember lists at the end of each content chapter summarize the key points and review additional concepts that are especially helpful to review 2 weeks prior to exam time
  • New Study and Test-Tasking Strategies and Insider Tips boxes based on feedback from recent test takers provide tips for studying for and passing the exam from all levels of test-takers
  • Updated information on threat and risk assessment, pediatric brain injury and school supports, the DSM-5, school neuropsychological practices and policies
  • New key at the beginning of the answer section that links the categories referenced in the answer to the appropriate content chapter for ease of use
  • Aligns with "best practices" and recommendations from the National Association of School Psychologists (NASP)
  • With a proven track record of success that has already helped thousands pass the exam, Dr. Thompson was named Colorado School Psychologist of the Year in 2013
  • Anyone planning to take the Praxis exam including master’s or doctoral school psychology students and practicing professionals will benefit by studying for this critical exam using this book.
Students enrolled for the International Qualification in Diploma in Leadership and Management sometimes find it challenging to understand what is expected as they attempt to complete various work based assignments. Sometimes the questions are not straight forward and one is never sure whether they are on the right track. As a result some students give up, others get stuck and demotivated and for many more, it takes longer to finish the course than anticipated. For that reason, this guide was developed as a support tool to guide you by simplifying the questions and giving the needed suggestions to get you moving ahead. To help you get the most out of this guide, here are a few things you need to know and pay attention to: General Expectations: The nature of ILM Qualifications: The ILM Diploma in Leadership and Management is a vocational qualification. As such it is different from many other exams you have taken in other schools and colleges. While many examinations test your ability to memorize and reproduce what you were taught, this diploma tests your ability to apply your learning in your workplace. For this reason, the emphasis is not on the right or wrong answer but more so on the relevance of your argument to your situation. The Length of each assignment has been given below the unit purpose. This will range between 800 and 2500 words depending on the number of questions given in the particular assignment Pass mark for each question or Assessment Criteria (AC) is 50% .That means if a question has been allocated 10 marks, then you need to score a minimum of 5 out of the 10 marks. Scoring less than half the total mark allocation will mean the assignment will be returned to you for necessary improvement Evidence of workplace application. All ILM assignments are work-based meaning, your response should be based on leadership and management practice in your work place. Therefore, the examiner of your work will be looking for evidence that you were able to apply your learning in your work place context. Plagiarism is considered the worst crime one can commit in academic circles. It involves using other people’s ideas without acknowledging the source. The punishment for plagiarism is a zero score for that paper and in extreme cases you may be discontinued from the study program [...].
During bull and bear markets, there is a group of hedge funds and professional traders which have been consistently outperforming traditional investment strategies for the past 30 odd years. They have shown remarkable uncorrelated performance and in the great bear market of 2008 they had record gains. These traders are highly secretive about their proprietary trading algorithms and often employ top PhDs in their research teams. Yet, it is possible to replicate their trading performance with relatively simplistic models. These traders are trend following cross asset futures managers, also known as CTAs. Many books are written about them but none explain their strategies in such detail as to enable the reader to emulate their success and create their own trend following trading business, until now.

Following the Trend explains why most hopefuls fail by focusing on the wrong things, such as buy and sell rules, and teaches the truly important parts of trend following. Trading everything from the Nasdaq index and T-bills to currency crosses, platinum and live hogs, there are large gains to be made regardless of the state of the economy or stock markets. By analysing year by year trend following performance and attribution the reader will be able to build a deep understanding of what it is like to trade futures in large scale and where the real problems and opportunities lay.

Written by experienced hedge fund manager Andreas Clenow, this book provides a comprehensive insight into the strategies behind the booming trend following futures industry from the perspective of a market participant. The strategies behind the success of this industry are explained in great detail, including complete trading rules and instructions for how to replicate the performance of successful hedge funds. You are in for a potentially highly profitable roller coaster ride with this hard and honest look at the positive as well as the negative sides of trend following.

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change."
- Denis McQuail, Professor Emeritus, University of Amsterdam

"Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning."
- Larsåke Larsson, Örebro University

What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.

The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:

  • Practice what they learn with activities and exercises.
  • Apply their own experiences to theory through prompts to reflection.
  • Consolidate their learning with highlighted definitions and lists of key terms.
  • Take it further with boxed excerpts from classic texts.

Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Women increasingly make up a significant percentage of the labor force throughout the world. This transformation is impacting everyone's lives. This book examines the resulting gender role, work, and family issues from a comparative worldwide perspective. Working allows women to earn an income, acquire new skills, and forge social connections. It also brings challenges such as simultaneously managing domestic responsibilities and family relationships. The social, political, and economic implications of this global transformation are explored from an interdisciplinary perspective in this book. The commonalities and the differences of women’s experiences depending on their social class, education, and location in industrialized and developing countries are highlighted throughout. Practical implications are examined including the consequences of these changes for men. Engaging vignettes and case studies from around the world bring the topics to life. The book argues that despite policy reforms and a rhetoric of equality, women still have unique experiences from men both at work and at home.

Women, Work, and Globalization explores:

  • Key issues surrounding work and families from a global cross-cultural perspective.
  • The positive and negative experiences of more women in the global workforce.
  • The spread of women’s empowerment on changes in ideologies and behaviors throughout the world.
  • Key literature from family studies, IO, sociology, anthropology, and economics.
  • The changing role of men in the global work-family arena.
  • The impact of sexual trafficking and exploitation, care labor, and transnational migration on women.
  • Best practices and policies that have benefited women, men, and their families.

Part 1 reviews the research on gender in the industrialized and developing world, global changes that pertain to women’s gender roles, women’s labor market participation, globalization, and the spread of the women’s movement. Issues that pertain to women in a globalized world including gender socialization, sexual trafficking and exploitation, labor migration and transnational motherhood, and the complexities entailed in care labor are explored in Part 2. Programs and policies that have effectively assisted women are explored in Part 3 including initiatives instituted by NGOs and governments in developing countries and (programs) policies that help women balance work and family in industrialized countries. The book concludes with suggestions for global initiatives that assist women in balancing work and family responsibilities while decreasing their vulnerabilities.

Intended as a supplemental text for advanced undergraduate and/or graduate courses in Women/Gender Issues, Work and Family, Gender and Families, Global/International Families, Family Diversity, Multicultural Families, and Urban Sociology taught in psychology, human development and family studies, gender and/or women’s studies, business, sociology, social work, political science, and anthropology. Researchers, policy makers, and practitioners in these fields will also appreciate this thought provoking book.

Medical Ethnomusicology is a new field of integrative and holistic research and applied practice that approaches music, health, and healing anew, engaging the biological, psychological, emotional, social, and spiritual domains of human life that frame and inform our experiences of health and healing, illness and disease, life and death. The power of music to create health and healing at the individual, community, and societal levels is not only linked to these domains of human life, but is intimately interwoven with the ever present and multifaceted frame of culture, which is often where meaning lies, and is a key factor that creates or inhibits efficacy. The Oxford Handbook of Medical Ethnomusicology appeals to all those interested in music, medicine, and culture, and represents a new stage of collaborative discourse among researchers and practitioners who embrace and incorporate knowledge from a diversity of fields. Importantly, such knowledge, by definition, spans the globe of traditional cultural practices of music, spirituality, and medicine, including biomedical, integrative, complementary, and alternative models; is rooted in new physics, philosophy, psychology, sociology, cognitive science, linguistics, medical anthropology, and of course, music, dance, and all the healing arts. The book is more than the first collected volume to establish the discipline of medical ethnomusicology and express its broad potential; it is also an expression of a wider paradigm shift of innovative thinking and collaboration that fully embraces both the health sciences and the healing arts. The authors encourage the development of this new paradigm through an openness to and engagement of knowledge from diverse research areas and domains of human life conventionally viewed as disparate, yet laden with potential benefits for an improved or vibrant quality of life, prevention of illness and disease, even cure and healing.
Food matters, not only as a subject of study in its own right, but also as a medium for conveying critical messages about capitalism, the environment, and social inequality to diverse audiences. Recent scholarship on the subject draws from both a pathbreaking body of secondary literature and an inexhaustible wealth of primary sources--from ancient Chinese philosophical tracts to McDonald's menus--contributing new perspectives to the historical study of food, culture, and society, and challenging the limits of history itself. The Oxford Handbook of Food History places existing works in historiographical context, crossing disciplinary, chronological, and geographic boundaries while also suggesting new routes for future research. The twenty-seven essays in this book are organized into five sections: historiography, disciplinary approaches, production, circulation, and consumption of food. The first two sections examine the foundations of food history, not only in relation to key developments in the discipline of history itself--such as the French Annales school and the cultural turn--but also in anthropology, sociology, geography, pedagogy, and the emerging Critical Nutrition Studies. The following three sections sketch various trajectories of food as it travels from farm to table, factory to eatery, nature to society. Each section balances material, cultural, and intellectual concerns, whether juxtaposing questions of agriculture and the environment with the notion of cookbooks as historical documents; early human migrations with modern culinary tourism; or religious customs with social activism. In its vast, interdisciplinary scope, this handbook brings students and scholars an authoritative guide to a field with fresh insights into one of the most fundamental human concerns.

We now live in a digital society. New digital technologies have had a profound influence on everyday life, social relations, government, commerce, the economy and the production and dissemination of knowledge. People’s movements in space, their purchasing habits and their online communication with others are now monitored in detail by digital technologies. We are increasingly becoming digital data subjects, whether we like it or not, and whether we choose this or not.

The sub-discipline of digital sociology provides a means by which the impact, development and use of these technologies and their incorporation into social worlds, social institutions and concepts of selfhood and embodiment may be investigated, analysed and understood. This book introduces a range of interesting social, cultural and political dimensions of digital society and discusses some of the important debates occurring in research and scholarship on these aspects. It covers the new knowledge economy and big data, reconceptualising research in the digital era, the digitisation of higher education, the diversity of digital use, digital politics and citizen digital engagement, the politics of surveillance, privacy issues, the contribution of digital devices to embodiment and concepts of selfhood and many other topics.

Digital Sociology is essential reading not only for students and academics in sociology, anthropology, media and communication, digital cultures, digital humanities, internet studies, science and technology studies, cultural geography and social computing, but for other readers interested in the social impact of digital technologies.

With the discovery of conditioned reflexes by I. P. Pavlov, the possibilities for experimenting, following the example set by the classical, exact sciences, were made available to the behavioral sciences. Many psychologists hoped that the component parts of behavior had also been found from which the entire, multifaceted cosmos of behavior could then be constructed. An experimentally oriented psychology subsequently developed including the influential school of behaviorism.

This first text on human ethology presents itself as a unified work, even though not every area could be treated with equal depth. For example, a branch of ethology has developed in the past decade which places particular emphasis on ecology and population genetics. This field, known as sociobiology, has enriched discussion beyond the boundaries of behavioral biology through its stimulating, and often provocative, theses.

After vigorous debates between behaviorists, anthropologists, and sociologists, we have entered a period of exchange of thoughts and a mutual approach, which in many instances has led to cooperative projects of researchers from different disciplines. This work offers a biological point of view for discussion and includes data from the author's cross-cultural work and research from the staff of his institute. It confirms, above all else, the astonishing unity of mankind and paints a basically positive picture of how we are moved by the same passions, jealousies, friendliness, and active curiosity.

The need to understand ourselves has never been as great as it is today. An ideologically torn humanity struggles for its survival. Our species, does not know how it should compensate its workers, and it experiments with various economic systems, constitutions, and forms of government. It struggles for freedom and stumbles into newer conflicts. Population growth is apparently completely out of hand, and at the same time many resources are being depleted. We must consider our existence rationally in order to understand it, but certainly not with cold, calculating reason but with the warm feeling of a heart concerned for the welfare of later generations.

The world is undergoing unprecedented changes in many of the factors that determine its fundamental properties and their in- ence on society. These changes include climate; the chemical c- position of the atmosphere; the demands of a growing human population for food and ?ber; and the mobility of organisms, ind- trial products, cultural perspectives, and information ?ows. The magnitude and widespread nature of these changes pose serious challenges in managing the ecosystem services on which society depends. Moreover, many of these changes are strongly in?uenced by human activities, so future patterns of change will continue to be in?uenced by society’s choices and governance. The purpose of this book is to provide a new framework for n- ural resource management—a framework based on stewardship of ecosystems for human well-being in a world dominated by unc- tainty and change. The goal of ecosystem stewardship is to respond to and shape change in social-ecological systems in order to s- tain the supply and opportunities for use of ecosystem services by society. The book links recent advances in the theory of resilience, sustainability, and vulnerability with practical issues of ecosystem management and governance. The book is aimed at advanced undergraduates and beginning graduate students of natural resource management as well as professional managers, community leaders, and policy makers with backgrounds in a wide array of d- ciplines, including ecology, policy studies, economics, sociology, and anthropology.
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