September is Suicide Awareness and Prevention Month

2020 Mom Suicide awareness campaign #KnowMomFacts because #MomsAreNotImmune

Save the date: September 6-10, 2021
Join us for our 5-day 4th annual Social Media Campaign and candlelight memorial vigil.

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About the Maternal Suicide Awareness Campaign

2020 Mom launched the Maternal Suicide Awareness Campaign in 2018 to remember moms lost to maternal suicide, and to raise awareness about maternal suicide, one of the leading causes of maternal mortality. For years there were misconceptions about pregnancy and the postpartum period being protective against depression and suicide. We know now that this simply isn’t true and it’s time to raise awareness about maternal depression and psychosis, leading causes of maternal suicide.
Learn more about the moms who have lost their lives to maternal suicide here.

Maternal Suicide Awareness Campaign 2021

There are two parts to our campaign:

#KnowMomFacts Social Media Awareness Campaign

September 6-10, 2021 – 2020 Mom will share Maternal Suicide Awareness facts and resources on social media: Facebook: @2020mom, Twitter: @2020MomProject, Instagram: @2020_Mom, and LinkedIn: @2020Mom

#MomsAreNotImmune Remembrance Virtual Candlelight Vigil

At 5:30pm PT, Friday, September 10, 2021.

Participate in the Remembrance Vigil September 10, 5:30pm PT:

We encourage everyone to share with their social network and participate in the Remembrance Vigil on Friday, September 10, 2021, by posting a picture of yourself lighting a candle at sunset (in your time zone) using #MomsAreNotImmune.

Suzanne Nelson and Steven D’Achille (Alexis Joy Foundation) will be hosting the vigil and lighting a candle to honor Suzanne’s sister, Steven's wife and all of the mothers lost to maternal suicide.

Join the vigil live at 5:30pm PT on Facebook & Instagram Live. While watching we encourage viewers to read the names of the mothers lost on our Remembrance Wall.

Participate in the #KnowMomFacts Campaign

The #KnowMomFacts toolkit is the first public resource of its kind, created specifically to shed light on risks and facts surrounding maternal suicide. The toolkit contains facts, social media messaging and graphics about maternal suicide for participants to use to educate and raise awareness about maternal suicide.

Share this messaging during Maternal Suicide Awareness Week and remember to tag 2020 Mom.

There are three campaign hashtags. We encourage you to use all three:

Maternal Suicide Campaign: #MomsAreNotImmune & #KnowMomFacts
World Suicide Prevention Day: #WSPD2021


Maternal Suicide Awareness Week Campaign 2020

There were two parts to the campaign:

  1. #KnowMomFacts Social Media Awareness Campaign
    September 7-11, 2020 – 2020 Mom shared Maternal Suicide Awareness facts and resources on social media: Facebook: @2020mom, Twitter: @2020MomProject, Instagram @2020_Mom, and LinkedIn @2020Mom

  2. #MomsAreNotImmune Remembrance Virtual Candlelight Vigil
    At sunset, Thursday, September 10, 2020.

Our 3rd annual Maternal Suicide Awareness Campaign was seen by over 1 million people on social media. That's double the exposure we had last year. We shared messaging that shed light on risks and facts about maternal depression and psychosis, leading causes of maternal suicide, in an effort to raise awareness and combat the stigma and shame of Maternal Mental Health disorders.

Partners

Thank you to all who participated in the 2020 campaign. Here's a sampling of the posts:

CDC Division of Reproductive Health  It’s #MaternalSuicideAwarenessWeek. It is important to know the symptoms of maternal depression and seek medial help if you or a loved one experience symptoms. Treatment is available.
cherishedmomorg  We are so proud of our founder @kristinadulaney for continuing to share and igniting change regionally and nationally…
Motherhood Understood
Lamaze International  Suicide is one of the leading causes of maternal death in the United States.
#keepgoing  For all of them…
Caitlyn Simmons  Today is #WorldSuicidePreventionDay please seek help if you are having thoughts of suicide. National Suicide Prevention Lifeline.
Millie Pagett  Today marked the lost of my daughter Charlene and grandson Shane.
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Crystal McAuley Thank you Steven D’Achille and Katie Crenshaw for your tireless work for maternal mental health and for leading tonight’s candlelight vigil in honor of the mothers we have lost to suicide. We know #MomsAreNotImune

The Remembrance Vigil

Candle-vigil.jpg

#MomsAreNotImmune Remembrance Vigil

We encouraged everyone to share with their social network and participate in the Remembrance Vigil on Thursday, September 10, 2020, by posting a picture of them lighting a candle at sunset using #MomsAreNotImmune.

Katie Crenshaw, TheBlueDotProject’s 2020 Spokesperson, and Steven D’Achille of the Alexis Joy Foundation, hosted the vigil and lit candles to honor Steven's wife and all of the mothers lost to maternal suicide. While watching we encouraged viewers to read the names of the mothers lost on our Remembrance Wall.

The vigil was broadcasted on Facebook Live and on the 2020 Mom IGTV channel.


Suicide Prevention Awareness Week

National Suicide Prevention Week (September 5-11, 2021) is an annual campaign hosted by the American Association of Suicidology in the United States to inform and engage health professionals and the general public about suicide prevention and warning signs of suicide. Learn more here.


Other Ways to Be Involved:

Consider wearing your purple ribbon and blue dot button during Suicide Awareness Week or Maternal Suicide Awareness Day or just wear a blue dot button. Take a picture of yourself wearing the ribbon and/or blue dot and tag 2020 Mom.

Get your blue dot button here.


About World Suicide Prevention Day:

World Suicide Prevention Day (WSPD) is an awareness day observed on September 10th every year, in order to provide worldwide commitment and action to prevent suicides, with various activities around the world since 2003. The International Association for Suicide Prevention (IASP) collaborates with the World Health Organization (WHO) and the World Federation for Mental Health (WFMH) to host World Suicide Prevention Day.