Campaign setup

General setup

Campaign dates and budget
Learn how to set a campaign launch date and pace your campaign by controlling its budget.
Campaign targeting
Learn about the different types of targeting available for Twitter Ads campaigns.
Creative ad specifications
See the specifications for character limit and image size/dimensions for different Twitter ad formats.
Frequency caps
Learn how to use Frequency caps to optimize your ad delivery and maximize reach against your target audience at the optimal exposure level.
Ads Manager
Learn the ins and outs of your campaign analytics dashboard.
Twitter Audience Platform (TAP)
Learn what the TAP is and how it can extend your campaigns to new audiences off Twitter.
What to Tweet
Learn how you can show highly-targeted and personalized messages to your customers based on the products they view on your website and other unique interest signals from Twitter.
Direct Messages on Twitter
Learn more about how to create a Direct Message experience and how it can help you promote your chatbot on Twitter.

Create a reach campaign
Learn how to build brand awareness.
Create a followers campaign
Learn how to build up your audience.
Create an engagements campaign
Learn how to get more people to engage with your Tweets.
Create a website clicks campaign
Learn how to drive traffic to your website.
Create an app installs campaign
Learn how to get more people to install your app.
Create an app re-engagements campaign
Learn how to get more people to take action in your app.
Create a video views campaign
Learn how to get more people to watch your videos.
Create a pre-roll views campaign
Run targeted pre-roll ads before videos your customers are watching.