Customer Questionnaires

Did you know that 96% of consumers (PDF) say that a brand's customer service impacts their purchasing decision? The fact is, you can't have a successful business unless your customers value your brand. So, customer questionnaires are essential for highlighting areas in which your customer service needs work. There are many customer questionnaire templates you can use, including:

Customer satisfaction: whether your business operates in a physical or online capacity, you should still always include a customer questionnaire. Customer satisfaction surveys are beneficial if someone uses your live chat feature, visits your physical location or purchases your product/service.

Customer satisfaction questionnaires can let you see how people interact with your business and monitor the performance of your employees.

Product evaluation: product questionnaires aren't just for people that purchase or regularly use one of your products. You can also use them to gain insights into how your target audience views and use other products, which can help you a lot with your own design and development process.

Read more about customer surveys

Employee Questionnaires

According to Monster, the average employee turnover rate is 15%, but catering, hospitality and customer service industries have much higher rates. Employee satisfaction is vital for businesses to reduce their costs associated with hiring and training new employees.

Happy team members don't want to leave their jobs, so it's essential to ask your employees how satisfied they are with their working environment.

You can also include questions about what your team would like to see from the company in the future and use open-ended questions (link to open questions blog) to enable your workforce to voice their opinions.

Read more about employee and HR surveys

Market Research Questionnaires

Market research means you can make smart decisions for your company. Not sure about how people will respond to your latest products? Are People connecting with your website? What do they like or dislike about your competitors?

When you conduct market research, you gain valuable data which gives your company the best chance of success, whether you're looking at expanding an existing market or moving into a new one.

Read more about market research surveys

Not-For-Profit Questionnaires

Not-for-profit organisations often rely on support from a lot of external sources. These might be individual donors or other organisations, but feedback from everyone involved in your charity is essential. If your donors aren't happy with where their money is going, then you need to make changes to ensure their continuing support.

By looking at your fundraising efforts, public image and evaluating your operations, you can not only show your donors how much you appreciate their efforts but hopefully raise more money.

Read more about charity and not-for-profit surveys

Education Questionnaires

There are many uses for education questionnaires, and they're so much more than just feedback for teachers. Schools and universities can use education questionnaire templates to learn more about how their students are developing academically. They're also beneficial to get feedback from parents and legal guardians.

It's also important to remember that teachers can talk about the levels of support they're getting from the education board and highlight any significant issues with student behaviour. Education questionnaires enable everyone involved in learning to voice their concerns, highlight problem areas and develop better learning programmes.

Read more about education and academic surveys

Hospitality Questionnaires

Hospitality questionnaires are essential to let event organisers and business owners understand how successful a venue is. There are lots of agencies involved in planning conferences, corporate trips and general hospitality events.

Using hospitality questionnaire templates means you can select from a range of pre-set questions to incorporate everyone involved in events, from organisers and staff to attendees.

Read more about hospitality and travel surveys

Healthcare Questionnaires

Surveys and questionnaires allow healthcare providers to learn how their patients feel about the level of care they provide. They can be invaluable as a diagnostic tool too because many patients might feel they cannot speak to GP's about the issues they experience.

There are many forms of healthcare questionnaires, but using a template means you can ask the right questions for your needs.

Read more about healthcare and patient surveys

Anything Else?

If you have a questionnaire requirement that isn't reflected here, why not speak to our friendly team? We are confident our flexible and customisable questionnaire template solutions can work for you.

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The layout of your questionnaire

Your layout depends on three significant factors:

Length: How long is your questionnaire? If you're only asking five or six questions, you might prefer a simple list format, but long-form surveys might need more formatting.

Presentation: People are more likely to fill in your questionnaire if it looks professional. Think about including your company logo and any imagery you feel supports your research.

Question Progression: How you plan your questions is everything. It would help if you aimed to guide participants through your questionnaire and section them off according to their relevance. For example, if you're asking someone about their health, keep physical and mental questions separate.

The types of questions

You don't have to stick to one set of questions in your questionnaire. You can ask questions in a range of formats including:

Closed questions - Often require one-word answers such as yes or no (read more about closed questions).

Open-ended questions - Great for finding out detailed information from your participants, open questions often ask "what" and "why" (read more about open questions).

Multiple choice - Often give participants numerous choices such as age ranges, or services they use.

Imagery - Instead of text-based questions, participants are given a range of pictures to choose from.

Scale questions - These types of questions are prevalent in healthcare studies. For example, a depression questionnaire might ask participants to rate how much energy they have on a scale of 1-10.