News for Developers

Moving from a 32 to 64 bit limit for Potential Reach

Today we’re introducing a new field called approximate_count_64bit on the Marketing API’s Saved Audience endpoint, which supports larger numbers, updating the previous bit limit on the global potential reach estimate that will replace the current approximate_count field. When querying data from this endpoint, use approximate_count_64bi instead of...

Business Tools 2021

April 6, 2021

Introducing Facebook Graph API v10.0 and Marketing API v10.0

Today, we are releasing Facebook Graph API v10.0 and Marketing API v10.0. This release has many announcements, updates, deprecations and “undeprecations” that may impact how your application(s) integrate with our platform. This post outlines these updates and the necessary steps developers need to take to avoid disruption where applicable. ...

Business Tools Platforms

February 23, 2021

Preparing our Partners for iOS 14: Actions for Partners and Mobile Web Advertisers

Updated on April 21, 2021: On Tuesday, April 20, 2021, Apple confirmed that the release of general availability of iOS 14.5 will begin next week, and that it will start requiring apps in the App Store to obtain permission to “track” users across apps and websites owned by third parties for advertising and measurement purposes through it’s App...

Business Tools Developer Policy

January 19, 2021

Preparing our Partners for iOS 14: Changes to Marketing API and Ads Insights API beginning January 19th, and beyond

Business Tools Developer Policy

January 14, 2021

Introducing Graph v9.0 and Marketing API v9.0

Today, we’re releasing Graph API v9.0 and Marketing API v9.0. Some updates may require developer action, while others are shared to keep you informed. In this update, we’re also sharing upcoming deprecations. Visit the Platform Initiatives Hub to stay informed of other planned improvements. ...

Business Tools Platforms

November 10, 2020

Introducing Graph v8.0 and Marketing API v8.0

Today, we’re releasing Graph API v8.0 and Marketing API v8.0. Some updates may require developer action, while others are shared with the purpose of keeping you informed. In this update, we’re also sharing upcoming deprecations. Visit the Platform Initiatives Hub to stay informed of other planned improvements. If you are an iOS developer, stay...

Business Tools Platforms

August 4, 2020

Important changes to categorizing campaigns with ads in the Special Ad Category or ads about Social Issues, Elections, or Politics

Beginning today, two important features are available to the special_ad_categories field in Marketing API v7.0 and above. These changes continue Facebook’s efforts to increase ad transparency and election integrity on Facebook and Instagram. They also help simplify the process of managing Special Ad Categories on our platform. Ads about social...

Business Tools Platforms

June 24, 2020

Introducing Graph API v7.0 and Marketing API v7.0

API Updates Provide Developers with Improved App Permissions and Campaign Controls New Requirements Outlined for Mobile Developers and Facebook App Review ...

Business Tools Platforms

May 5, 2020

Marketing API Advertisers Must Comply with Special Ad Category by March 31

Discrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. As a result of historic settlement agreements with leading civil rights organizations, we introduced a new process last year for how advertisers based in the U.S., or targeting audiences in the U.S., can create ads that offer housing,...

Business Tools Developer Policy

January 6, 2020