![Intent-based experiences](https://web.archive.org./web/20210302163913im_/https://res.cloudinary.com/hilnmyskv/image/upload/q_auto,f_auto/v1612864505/Algolia_com_Website_assets/images//ai-studio/content-intent-based-experiences.png)
From Content based experiences to Intent-based experiences
Match your users’ intent with the most relevant content no matter how they express their intent - and even before they express it.
Algolia AI uses Machine Learning models to enable companies to predict and deliver the best next step for each user, at every step of their journey.
It empowers businesses to quickly and easily augment and continuously optimize digital experiences for all users - whether known or anonymous - by embedding personalization, highly relevant product recommendations, the ability to segment users on propensity profiles (churn, high value…), and many other critical user journey attributes in their applications.