Gartner Digital IQ Index

Digital measurement benchmarks by brand relative to peers

The Gartner Digital IQ Index provides sector-specific research against which brands can benchmark their digital performance relative to industry competitors.

Performance analysis

Measuring more than 1,250 data points across four dimensions of digital, providing actionable insights to inform strategic objectives and capital allocation.

Competitive benchmarking

Comprehensive, customized performance benchmarking of a brand’s digital performance relative to peers and its sector’s Index average.

Scorecard & recommendations

Analysis of scoring by dimension, highlighting strengths and weaknesses and identifying near- and long-term priorities.

Brand Lookup

Search by brand to see peer and competitor benchmarks, Digital IQ by percentile rank by dimension, and find related research and insights. 

Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

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