Pressure is mounting on sales leaders to maximize revenue growth across the sales funnel. But with buying behaviors constantly changing, how can you deliver on an effective sales strategy that moves your organization into the future? Gartner for Sales is the world’s leading research and advisory service for sales executives who seek to catapult growth through winning practices.
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Sales Resources
Discover transformational strategies for B2B sales organizations
B2B buying behavior has grown even more unpredictable due to COVID-19 and market volatility. Gartner research suggests that over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales models.Download Gartner's report to discover top trends shaping future sales strategies, processes and resource allocation.
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Sales Trends
Buyer enablement
Just as sales enablement helps sellers sell, buyer enablement helps buyers buy by providing them with prescriptive advice and practical support to make the buying process easier to navigate and complete.
Suppliers who can provide them with that information will be rewarded. Gartner research shows that customers are three times more likely to buy a bigger deal with less regret when suppliers provide information perceived as helpful in advancing the purchase process.
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