Points to remember when building your poll

1. Reduce length. Most participants are willing to spend on average up to five minutes completing a poll. In practice, this means that asking with more than 4-5 questions will reduce your response rate.
2. Seek simplicity. In a poll, short questions and short answers are best. Avoid asking open-ended questions, use descriptive text instead of numbers when presenting choices.
3. Encourage Sharing. Include social tracking links in your thankyou page to encourage sharing on additional platforms, improving your overall sample size.
4. Engage respondents. Include visual, audio and video elements to help your poll stand out and effectively communicate your message to respondents.
5. Filter responses. Include question randomisation designed to capture inattentive or fake respondents. By automatically displaying question choices in a random order to every respondent you can filter out data that could skew your results.
6. Avoid binaries. Yes/No questions that lack any third option can create erroneous data. When confronted with binary questions, respondents will answer either yes or no when the real response may be entirely different.
7. Reassure respondents. Assure your participants that any personal data you ask for will be kept safe and won't be shared with any third parties. By respecting respondent anonymity and stating this clearly at the start of your survey, you can increase the response rate.