We were formed out of the need to help technology buyers make sense of the vast, global software market. Gartner’s historic position as a trusted technology consultant and advisor serves as the foundation of Digital Markets’ guidance to small business technology buyers, ensuring that they benefit from credible information and feedback specifically tailored to their unique needs.
Gartner’s trusted objectivity, independence and buyer-focused research helps bridge the gap between small-to-midsize business buyers and the software vendors eager to reach that audience.
By acquiring Capterra, GetApp and Software Advice, we now equip the millions of buyers who visit these sites every month with the unbiased information they need to make great purchasing decisions. These platforms provide every vendor — whether they pay us or not — a way to connect with that buying audience. By virtue of our industrywide buyer insights, we also help software companies learn how to efficiently attract and engage customers, build brand advocates and grow revenue.
Founded: 1999
Based in: Arlington, VA
Acquired: 2015
Capterra supports business buyers who seek to help their organization grow but have limited time to become technology experts. Capterra provides visitors with a comprehensive view of the software market to quickly assess the solutions that are best suited for their personalized needs.
Founded: 2010
Based in: Barcelona, Spain
Acquired: 2015
GetApp supports software-savvy buyers who understand the importance of technology to grow their business. GetApp provides a proprietary recommendation engine that leverages a robust combination of user insights and deep technical knowledge to suggest the right software choice.
Founded: 2005
Based in: Austin, TX
Acquired: 2014
Software Advice serves technology and services buyers who need advice with a personalized approach. Software Advice provides a guided experience for technology selection and usage to assess individual needs and connect the buyer with the best solution.
Don't just take our word for it. Our leads are 3x more likely to convert than the industry average, and our programs make a real business impact.
Robbie Jack
Co-founder and CMO
Fitbot
Logan England
Paid Media Manager
Workfront
Rachel Hoerauf
Manager, Demand Generation
Oracle NetSuite
Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services.
