Today's buying journey is more complex than ever, with more time spent learning independently online than anywhere else. Success as a marketing leader requires working with sales leaders to generate, manage and convert business leads, and unlock new growth opportunities.
Use our research to learn how to develop result-oriented B2B demand generation and sales enablement programs.
Focusing on B2B demand generation and sales-enablement can help marketers build a strategy to improve sales partnership, support lead management and develop and grow strategic account-based marketing programs, all of which can help buyers buy. Further, buyers reward companies that help them navigate the complex world of B2B digital buying. Marketers must ensure that buyer enablement is available to all customers consistently across both digital and seller channels.
Gartner B2B demand generation and sales-enablement insights and tools help you digitize your B2B demand generation process, benchmark your organization’s performance against other B2B companies, improve the sales-marketing partnership and develop strategic programs to unlock growth from existing accounts.
B2B buying is more complex than ever before. To drive organizational growth content marketers have to do more than simply educate buyers; they must enable them to buy. Discover how marketing leaders can transform the buyer journey by providing information that will act as a catalyst for buyer enablement and drive B2B sales.
B2B companies are under pressure to grow revenue on existing accounts. Gartner research reveals 85% of B2B marketers say that there are uncapitalized growth opportunities within existing accounts. Find out which B2B marketing techniques have the biggest impact on account growth.
To position an offering as a “must have” rather than a “nice to have,” B2B marketers must define and target enterprise personas. Read more to learn how to improve B2B Lead Generation and Demand Generation with Enterprise Personas.
Our experts, backed by unbiased data, will support you in protecting your investment and developing a B2B demand generation and sales enablement strategy that wins with sales, customers and your C-suite.
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