Providing perspective for today’s technology leaders
The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.
Rob’s IT Business Edge Blog
- Out of the World Economic Forum: Fixing Education, Risk-Taking, and Innovation During the Pandemic Aug 7 How can we expect students to succeed without being taught to take risks and adapt to change?
- Fixing the Sustaining Problem Showcased at the Big 4 Congressional Hearing Jul 31 Will the Big 4 take steps to mitigate the power corruption problem?
- IBM’s Financial Results: Wrapping Our Heads Around the New Coddiwomple Normal July 23 How IBM is outperforming amid the COVID crisis.
Rob’s Articles
- Meg Whitman and Predicting the Failure of Quibi techspective | Aug 7 CEOs, in general, are failing at an increasing rate, and there is a significant problem if your turnover in any executive class, let alone the top class, is moving aggressively into the double digits. I’ve covered a lot of CEO failures, and Whitman’s tenure at Quibi isn’t going well. She was never going to be successful, and while the focus seems to be on her conflicts with Jeffery Katzenberg, I think the real problem is that she is continuously put in jobs she lacks the experience to do. I don’t mean the experience of a top executive; I mean the experience in the industry of the company she is running.
- The new Lenovo connected PC and Workspot: Closing in on a cloud desktop future Computerworld | Aug 7 If the future really is cloud-based desktops for all, that future may be closer than you think.
- Comparing HP's Pro c640 Chromebook and Lenovo's Flex 5G eWeek | Aug 6 Our reviewer, Rob Enderle, contrasts two very different products that are both targeting similar opportunities.
- Google's Wing: So Far The Most Advanced Solution For Autonomous Drone Delivery TG Daily | Aug 6 Drone delivery is part of one of the biggest incoming trends in the technology industry, robotics. In this space, one organization (Google Wing) appears to stand alone with not only the most near term capable drone solution but active involvement in creating what will likely be an automated ground control infrastructure for drones. Hence, we avoid collisions and don’t have to worry about being hit by falling drones and package parts. We could see many shopping centers become delivery hubs to warehousing rapid delivery products and food production while still serving, once the Pandemic is finally under control, a local clientele.
Rob Quoted
- Amazon Clears FCC Hurdle to Satellite Network TechNewsWorld | Aug 6
- New Open Source Initiative Consolidates Security Goals LinuxInsider | Aug 5
- Amazon Gives Alexa App a Makeover TechNewsWorld | Jul 29
- Google Announces Workers Can Work From Home Through June 2021 KCBS | Jul 27
Rob Enderle on…
The redesigned Alexa mobile app
[The redesign makes the app less of a voice front-end for Google and more like what it was originally marketed as—a digital assistant. He noted that a facelift for Alexa mobile is long overdue, but added,] "Interest in these kinds of apps have dropped off in general, mostly because people got frustrated with how they work."
Amazon Gives Alexa App a Makeover TechNewsWorld
The impact of COVID-19 on a company like IBM
“If the government shuts down again it will have a huge averse impact but predicting that is virtually impossible right now.”
IBM unsure what 2020 will bring as revenues drop again in quarter Poughkeepsie Journal
Commvault’s channel partner program
“Rowe not only removed a lot of the aggravating and unnecessary impediments from Commvault’s program but also enhanced partner incentives. With these moves, Commvault is signaling they are aggressively optimizing their partner program to maximize their joint success.”
Commvault Simplifies, Streamlines Its Channel Partner Program Channel Futures
Google’s proposed acquisition of Fitbit Inc. and privacy concerns
“I think Google is telling the truth as to its goals with the property. However, Google’s history with user information and its business model, which is based on selling that information, does suggest there are still valid reasons to be concerned.”
Privacy advocates urge closer scrutiny of Google’s Fitbit acquisition SiliconAngle
ARInsights Rob Enderle frequently #1 in the daily ARchitect Power 100 Rankings
Apollo Research Rob Enderle is the most quoted tech analyst in the USA for Q2 2015
Advising Services
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Profiles
Rob Enderle
An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.
As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.
Mary Enderle
As Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for Intel.com, consulting across many divisions on both creative and site usability.
After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.
Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.